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Verizon and Columbus Yellow Cab partner in ride-sharing

Technology will support state-wide management of Yellow Cab’s growing fleet of vehicles

Columbus Yellow Cab taps Verizon for competitive edge in the sharing economy
Columbus Yellow Cab taps Verizon for competitive edge in the sharing economy

Verizon has entered an agreement with Yellow Cab in Columbus, Ohio, in a bid to compete in the US ride-sharing market against established players like Uber and Lyft.


Though the partnership, Yellow Cab’s drivers, known as ‘driver partners’, will leverage Verizon’s Share solution to enable them to more easily locate and rent available cabs, creating an on-demand, self-service approach to gaining access to vehicles.


Share solution will provide an easy entry to the sharing economy through IoT-enabled platform technology to support state-wide management of Yellow Cab’s growing fleet of vehicles.


Normally, driver partners lease vehicles from Yellow Cab on a daily, weekly or longer basis, forcing them to repeat basic administrative duties and adding wait times to passenger pick-ups. According to Verizon, its Share solution will save Yellow Cab drivers time and money by enabling fleet sharing city-wide.


Verizon’s work with Yellow Cab is, reportedly, one of many efforts underway to ensure the city of Columbus is technologically equipped and at the forefront of smart communities technology and services for its citizens.


“At Columbus Yellow Cab, we strive to provide the best possible experience, not only for our riders, but also for our driver partners,” said Morgan Kauffman, CEO of Yellow Cab.


“Verizon’s Share solutions will help us further this goal by evolving fleet management technology for our dedicated team of drivers and facilitating easier vehicle reservation and tracking across the board.”


The continued growth of ride sharing services and applications coupled with changing demographics and social preferences have encouraged cab companies, fleet managers and transportation providers to continue to innovate and stay competitive in the sharing economy – whether it’s bicycle sharing, last-mile commuting services, rental equipment or transportation on campuses or at events, the new sharing economy is here to stay, said Verizon.


“Our work with Columbus Yellow Cab is yet another example of a private fleet owner improving asset usage and customer satisfaction by providing a better, friendlier on-demand experience — one that they’ve come to expect in the new sharing economy,” added Mike Toto, product director of IoT solutions at Verizon.


“We’re seeing rental car companies, dealerships as well as public and private fleet owners in construction; recreation and even on university campuses implement similar solutions to stay ahead of the competition and provide services and experiences fit for the 21st century.”


In addition to Yellow Cab, other companies working with Verizon’s Share solution platform to reduce congestion, create “on-demand” self-service experiences, streamline services and help monetise idle assets include: The Santa Clara Transportation Authority; Swiftmile, the electronic bike (ebike) service; CruCar, a car sharing solution for airline crews; and AAS Technologies, a security, networking and audio visual company.



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