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VW to start electric car-sharing service

International roll-out planned from 2020, initially in major cities in Europe, North America and Asia

The car-sharing service will be launched under the ‘WE’ customer platform
The car-sharing service will be launched under the ‘WE’ customer platform

Volkswagen plans to offer various vehicle-on-demand services including car-sharing using a fleet of fully electric vehicles in German cities from next year.


The new car-sharing service will be launched under the ‘WE’ customer platform and it is anticipated it will be extended to major cities in Europe, North America and Asia as early as 2020.


“We are convinced that the car-sharing market still has potential. That is why we are entering this market with a holistic single-source concept covering all mobility needs from the short journey that takes just a few minutes to the long vacation trip,” said Jürgen Stackmann, brand board member for sales, Volkswagen.


“Our vehicle-on-demand fleets will consist entirely of electric cars, and will therefore provide zero-emission, sustainable mobility. That is an intelligent way to relieve the strain on urban areas.”


Apart from car-sharing, vehicle-on-demand services can also include what are known as micro-mobility solutions. Volkswagen recently presented progressive e-mobile solutions for urban centers with the ID Cityskater and the ID Streetmate study.


Going forward, vehicle-on-demand services from the WE/We customer platform, which could also be used to provide services such as a parking app or location-based vouchering, are also designed to complement the mobility solutions offered by Moia. Moia’s products are focused on ride-hailing and pooling services.


The vehicle-on-demand services available on the Volkswagen WE platform will be managed by Volkswagen subsidiary UMI Urban Mobility International. Led by CEO Philip Reth, UMI began operating this year with a team of 30.


“Our customers expect an environmentally-friendly fleet that takes them to their destination quickly and at a fair price – and that is exactly the experience we will be delivering,” added Reth.


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