Washington Business Alliance and Hytch aim to reduce congestion and carbon emissions by using a rewards platform to reinforce desired behaviours.
The Washington Business Alliance and social impact technology company, Hytch, plan to use positive behaviour reinforcement technology to reduce traffic congestion and transportation carbon emissions.
Launched last year, Hytch rewards people to lower their carbon emissions and protect clean air and reduce traffic congestion by logging their shared commutes with the Hytch Rewards platform. It claims to have tracked and rewarded the elimination of more than 5.8 million vehicle miles in the Nashville area.
WaBA and Hytch will work together to reinforce desired commute behaviour in the state of Washington using Hytch Rewards. The free app shows “trees saved,” and provides cash rewards for car pools, ride-shares, or use of public transit for people who live in sponsored areas or work for an employee sponsor.
Rewards can also be customised, based on the selection of alternative travel routes, modes of transportation, number of occupants, time of day, bridge crossings, construction pinch points, parking locations, and other considerations related to social equity.
“Our primary goal at Hytch is to make every mile of all shared rides in America a carbon neutral mile”
The organisations are also launching a smarter mobility pilot study to optimise incentive systems for shifting commuters away from single occupancy travel during commute times. Quantitative data gathered will help transit authorities, municipalities and employers understand user behaviour to get better results from their commute trip reduction (CTR) investments.
“Our primary goal at Hytch is to make every mile of all shared rides in America a carbon neutral mile,” said Mark Cleveland, co-founder and CEO of Hytch. “We can drive together and be smart about it.”
The Washington Business Alliance aims to brings practical solutions to the state’s most critical problems. Its Low Carbon Properity Institute has been on the forefront of practical strategies and legislation to reduce carbon emissions in Washington as cost-effectively as possible.
“Use of positive reinforcement complements and leverages the many excellent supply-side commute trip reduction efforts,” said David Giuliani, co-founder and president of WaBA. “We are excited to work with Hytch to apply this technology to transportation congestion and carbon pollution.”
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