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What do consumers expect of cities in 2030?

The survey ahead of CES 2019 set out to separate the hype from what consumers perceive as the high-tech realities that are coming their way

Consumers have high expectations of new methods of transportation by 2030
Consumers have high expectations of new methods of transportation by 2030

Consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalised experiences. This is according to the findings of a survey of US citizens, carried out ahead of the CES 2019 event in Las Vegas by technology company, Dassault Systèmes, in partnership with market research firm CITE Research.


High-tech travel expectations


It found that more than half (51 per cent) expect to be travelling by Hyperloop, around three-quarters to be driving electric/hybrid cars and two-fifths (38 per cent) by air taxi. Overall, citizens expect transportation and mobility to become increasingly electric and connected, improving cost savings, travel time, road safety and quality of life.


More than three-quarters also expect personalised passenger experiences such as navigation path optimisation and city-controlled traffic regulation but the majority expect not to allow access to personal data to benefit from such improved services.

“Consumers expect massive change in every aspect of their lives. It confirms personalised initiatives as the dominating theme behind all innovation"

“This survey on consumer expectations of the city of 2030 allows us to gauge the hype versus what consumers perceive as realities that are truly coming their way,” said Florence Verzelen, executive vice president, industry solutions, field marketing, global affairs, Dassault Systèmes.


“Consumers expect massive change in every aspect of their lives. This glimpse into their thinking offers valuable feedback to companies on what to explore, develop and accelerate.


“It confirms personalised initiatives as the dominating theme behind all innovation. Dassault Systèmes will continue to support industry’s initiatives to meet these consumer expectations with our 3DEXPERIENCE platform.”


Other findings from the survey include:

  • Personalised experiences are seen as the primary benefit of advancing technologies, particularly among millennials. Among 18-34 year olds, technology is expected to deliver experiences that are customised to their own personal needs and tastes; respondents over the age of 35 expect technology advancements to provide primarily a better quality of life;
  • The home of 2030 will be secure and energy-efficient. More than 70 per cent of respondents will use remotely monitored devices, voice-activated assistants and fully-connected smart home systems. Forty-nine per cent expect to use a virtual personalised home assistant or robot;
  • Personalised preventative health and home treatments will become the norm. More than 80 per cent of respondents expect to prevent disease and live longer because technology will enable them to manage their personal health more easily and effectively, with 83 per cent expecting preventive plans based on behaviour or nutrition to be the most impactful, 81 per cent devices to dispense treatments at home, and 80 per cent fully electronic record systems. Three-quarters of respondents feel that technologies such as diagnostic at-home applications, wearable devices and custom-made prosthesis orthopaedics will also be impactful;
  • Brick-and-mortar stores are not going away, but the in-store experience will evolve around payments and the use of in-store technologies. In retail, 84 per cent of respondents expect to use mobile payments and anytime/anywhere delivery to make shopping more convenient, but 55 per cent feel that it is unlikely there will only be virtual shopping in 2030.

Dassault Systèmes will illustrate consumer trends in the city of 2030 with an interactive experience at its booth #4121 at the CES trade show from 8-11 January 2019 in Las Vegas.


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