Users of Here Technologies’ navigation platform can use the unique addressing system to easily convey locations as specific as building entrances or parking spots.
Here Technologies has partnered with What3words to include its smart addressing technology as an in-car navigation feature.
The addressing system encodes geographic coordinates into three dictionary words. Drivers of enabled vehicles will be able to navigate to any precise 3-metre square using a What3words address.
Here Technologies claims its navigation platform with its map data services can be found in 150 million vehicles worldwide. The platform offers products designed to use the latest location content, such as road networks, buildings, and traffic systems.
What3words addressing system has divided the world into a grid of 3-metre squares and given each square a unique combination of three words. For instance, Here’s Chicago office can be found at ///memory.traps.lease. According to What3words, the technology enables people to easily convey locations as specific as building entrances or parking spots and it provides easy location references in places with no street addresses, such as beaches, parks and remote hiking trails.
“By using What3words, drivers need simply to enter three words and know they will arrive at that precise 3-metre square”
Drivers can input a What3words address directly into their car head unit or connected car app, just as they would a street address or point of interest. Millions of What3words addresses are being used over the world, with drivers finding them in booking confirmations, guidebooks, website contact pages or in messages sent by friends.
“Our partnership with What3Words is a solid example of how Here continues to innovate in the area of navigation,” said Jørgen Behrens, senior vice president and chief product officer at Here Technologies.
“Automotive OEMs and Tier 1 suppliers can now provide the What3words service to their customers through the Here Search API instead of having to integrate it themselves. This will allow drivers to navigate easily in dense, urban environments with non-standard addressing schemes or seamlessly get to any location, be it a local pub or a trailhead.”
What3words’ technology has been adopted by global car companies, logistics providers and mobility apps, including Mercedes-Benz, Tata Motors, DB Schenker, Hermes and Cabify.
“Using a traditional address in a vehicle can be a bad experience,” added Chris Sheldrick, CEO and co-founder of What3words.
“Once the address is accepted, it won’t take you to a precise location, such as the specific entrance you need, it’ll route you to where the pin drops – which is often the centre of the building. By using What3words, drivers need simply to enter three words and know they will arrive at that precise 3-metre square.”
He continued: We are seeing increasing demand from automakers and mobility services. Now that we are embedded in Here, we can enable our address system simply and easily in both new and legacy vehicles.”
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