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Rethinking the mobility landscape by Yovav Meydad, VP of product & marketing, Moovit

In the end, the aggregation of multiple modes of transport that ensure accessibility for everyone will win

Rethinking the mobility landscape by Yovav Meydad, VP of product & marketing, Moovit

The view of the car is changing. No longer perceived as a singular source of personal transportation our culture is increasingly seeing it as part of an evolving transit ecosystem. On-demand access to more than one mode of transportation is becoming the new norm. “By addressing the first-and-last mile issue related to public transit access, new mobility solutions can potentially contribute to bridging gaps in existing transportation networks and encouraging multimodality,” indicates the Center for Automotive Research in its latest report.


In addition to shifting perceptions of the car as we know it, we are on the cusp of the driverless car revolution. Although there are conflicting views on when this will become part of our daily lives the autonomous car market race is in full swing with Google, Ford and Uber stepping up to the challenge, each with their own vision and ambitions to shape the driverless world.


The way we view cars has already changed. Surveys have shown younger generations are less likely to own a car, and monthly sales data shows that new car sales are slowing. While this data suggests the end of car ownership as we know it is near, a report from the American Public Transportation Association says that we are simply taking a more “car-lite” approach, instead of eschewing the auto completely.


The report also shows that the latest mobility solutions, such as car-sharing services like Zipcar and ride hailing like Uber and Lyft, are actually helping existing public transport networks. The report goes on to say: “The research conducted for this study suggests that, instead of competing for the same riders, public transit and ridesourcing complement one another by serving different trip types.”


New modes of transport may fill the current gaps in the ecosystem, but much of the mobility landscape often still operates in isolation, for now. As we’ve recently seen with GM investing in Lyft, Didi buying Uber China and Uber teaming up with Volvo in Pittsburgh, the further mixing of automakers, tech disruptors and cities will continue as consumer demand shapes the transport ecosystem. We’ve even seen this shift in the car-rental market with Enterprise recently repositioning to appeal to a broader demographic. In the end, the aggregation of multiple modes of transport that ensure accessibility for everyone will win -- true connected mobility.


How we collect and use the data available to us to improve transport in cities will be crucial. A hugely significant example of what can be achieved is Didi analysing its data in China to identify problem areas and predict when more cars are needed on the road.


With the data available to us about travellers’ habits we can unlock the power of data to analyse what’s needed when. Citizens will be actively participating in the collection of this data (be that via crowdsourcing or overall behaviour) and this will become a cornerstone in the evolution of mobility.


A crucial element to connecting all the various mobility solutions is the collection, monitoring and use of data to improve the overall user experience. For example, analysing this data is the key to unlocking the true potential of changing mobility habits, which lies in deep analysis of user data. How communities and citizens participate, whether via crowdsourcing or their behaviours, will become a strategic part of this evolution.


To conclude with some context regarding data and what will be available to authorities and businesses alike with the dawn of the autonomous vehicle era, Intel Developer Forum by Intel CEO Brian Krzanich gave us some interesting facts. “The average autonomous vehicle, by 2020, will produce 4,000 gigabytes per day,” he said in his keynote. He prefaced it by saying that the average person generates about “6-to-700 megabits a day. By 2020, the estimate is 1.5 gigabytes a day for the average person.”


A new age of mobility is just beginning.


Yovav Meydad is VP of products and marketing, Moovit. As VP of Products for Moovit, Yovav brings his extensive product leadership experience in consumer web and mobile companies, creating products that have reached tens of millions of users worldwide.

Prior to Moovit, Jay was the co-founder and CEO of Pixplit, a social photography collaboration platform, as well as Hitpad, a trends discovery platform.

Prior to Hitpad, Jay spent four years as VP of products & operations at; three years as VP of product at Spark Networks; and two years as director of ICQ Mobile at AOL. Jay holds a B.Sc. in Information Systems Engineering.

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