Masabi’s JustRide platform allows passengers to buy tickets and passes anytime, anywhere, using their smartphones and provides a contactless service in the Covid-19 era.
Calgary Transit has announced a network-wide deployment of a contactless mobile ticketing app for safer and faster boarding.
The My Fare app, which is powered by Masabi’s Justride platform, allows riders of Calgary Transit services to purchase and use fare products such as regular monthly and day passes, airport boarding pass, and single ride tickets directly from their mobile device.
The network-wide deployment follows the successful completion of a pilot mobile ticketing project on four routes.
As part of the project, more than 1,000 new validation devices have been installed across the bus network covering 155 routes. Passengers scan their dynamic and encrypted mobile passes on the devices when boarding the bus, with an audible beep and a coloured screen identifying the ticket as valid for use.
According to Calgary Transit, the validation units will help speed up boarding times making riding its services faster and safer by enabling contactless fare payment and validation.
“The change in people’s behaviour brought about by the current requirement for social distancing has made mobile ticketing and the move towards a more contactless journey experience a must-have for transit agencies”
The validation units also read NFC and contactless EMV (cEMV) technology, giving the agency the flexibility to turn on account-based ticketing and other account-based tokens, if required.
“Calgarians, like citizens in towns and cities around the world, are using smartphones in almost all aspects of their day and made offering the option for riders to use their phone instead of a paper ticket a logical step for Calgary Transit,” said Brian Zanghi, CEO of Masabi.
“The change in people’s behaviour brought about by the current requirement for social distancing has made mobile ticketing and the move towards a more contactless journey experience a must-have for transit agencies.”
He continued; “We’re delighted to be working with Calgary Transit to launch a network-wide mobile ticketing option for their riders, helping passengers and agency staff to stay safe and make public transit match-fit for the ‘new normal’.”
After downloading My Fare, passengers can either create an account using their myID account information or continue as a guest. They can then select the product they wish to buy, enter payment information, and confirm the transaction.
The purchased product/s will be electronically delivered to the My Fare ticket wallet on their smartphone and a receipt for the purchase will automatically be sent to their email address.
With more than 80 agencies of all sizes across 11 countries signed up, Masabi claims its Justride is the world’s leading fare payments platform. It has offices in New York, Denver, London, and Cluj, and investors include Mastercard, Shell, and Keolis.
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