GoWithFlow has introduced an end-to-end, sustainable mobility management (SMM) system, which can be used by municipalities, businesses, universities or other institutions to take a more integrated approach with their sustainable mobility strategies.

The platform coordinates mobile assets and users to provide real-time insights into how they use company cars, scooters, charging stations and other components of the mobility ecosystem.

GoWithFlow claims its SMM platform can reduce costs, improve customer and employee mobility experience and deliver on sustainability objectives.

IoT data hub

The SMM platform is effectively a hub for data from Internet of Things (IoT) devices embedded in these assets and from other modes of mobility, including ride-sharing, e-bikes and mobility services. This provides a homogenous data set that allows for immediate access to the information driving the organisation.

“Sustainable mobility isn’t just the right thing to do. It’s also a smart business decision,” said Jane Hoffer, CEO of GoWithFlow. “The real power of sustainable mobility is about harnessing the power of transportation for the benefit of the organisation, whether it’s a business, an institution like a university or a municipality.

“Our unified mobility approach ultimately gives you real-time insights that can positively impact your whole business operations, not just your fleet.”

The SMM is based on the practice of sustainable mobility resource management (SMRM), an enterprise-level approach where companies and organisations can turn transportation into a critical part of executive-level decision-making, reducing mobility costs and fossil fuel-based emissions and creating new revenue-generating opportunities.

“The real power of sustainable mobility is about harnessing the power of transportation for the benefit of the organisation, whether it’s a business, an institution like a university or a municipality"

Rather than taking a siloed approach to mobility, where a company may think it needs only an electric vehicle (EV) charging station management system or a fleet management application, GoWithFlow’s approach looks at sustainable mobility as a data-driven, integrated business system.

This approach means decision-makers can incorporate device-level mobility data – from vehicles, charging stations, energy providers, end users, even micro-mobility initiatives and public systems – throughout the organisation.

“What is valuable and unique about GoWithFlow’s platform is its end-to-end management of both energy and mobility in a single package,” said James Carter, principal consultant of Visionary Mobility, which specialises in the global automotive, transportation and mobility space.

He added: “This allows a completely integrated approach, which means businesses can make appropriate decisions from one portal, even at a granular level, rather than having to consult and cross-reference several systems."

With GoWithFlow SMM, decision-makers can manage five critical mobility systems:

• Mobility planning: a living guide to build and deploy the SMM approach that best fits their needs, both present and future. From electrified fleets, charging infrastructure and facility allocation planning and a mix of transportation options to energy acquisition and load balancing, the entire sustainable mobility lifecycle is within view. Users can forecast and model how different configurations of EVs and traditional vehicles and charging assets impact the bottom line
• Energy management: allows organisations to take control of their charging infrastructure, including public and private EV charging, load balancing, reservations and real-time monitoring and response
• Fleet management: transitioning to EVs and a mix of mobility options adds a degree of difficulty to managing a fleet. Then fleet management capabilities offer a range of integration options for dedicated versus shared fleets and charging solutions, asset utilisation and optimisation, and creative ways to reduce the overall fleet cost footprint by looking at variable mobility options – cars, e-bikes, scooters, ride-sharing
• Mobility services: allows the organisation to bring in external data sources, extending the mobility ecosystem to include public transit, shared mobility services, and taxi, ride-hailing and other on-demand services
• Transaction management: for organisations farther along the path toward sustainable mobility maturity, transaction management can be the gateway to revenue-generating opportunities. By extending charging services to employees and bundling services into a mobile platform, for example, a fully functional SMM solution can handle payment processing, invoicing and user-profile management to turn mobility into money.

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