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Transformation of the historic Tin Building in Mahattan will include embedded micro-LED technology in its façade, creating a seamless connection between the physical and digital experience.
The largest US Installation of the world’s first digital media and interactive architectural-grade LED glass is being deployed in New York’s historic Tin Building, as part of its transformation into a new 53,000-square-foot marketplace.
Experience design and execution company ANC was selected by real estate developer, the Howard Hughes Corporation to integrate the fully transparent, LED embedded and construction-grade Media Glass from Glaam America into the building’s media façade.
As the first project to come out of the ANC/Glaam integration and operation partnership, announced last year, the companies claim the installation is an opportunity for the building to be at the cutting-edge of media technology.
Glaam Media Glass will cover more than 1,100 square feet of space surrounding the escalators in the heart of the building. While on the escalator, shoppers will have clear views of the marketplace awaiting them. The view from the retail floor to the glass will be an ever-changing array of fully programmable content according to ANC which will tie into the greater audiovisual network at Pier 17 using its proprietary LiveSync control system.
ANC is working alongside the project’s architect and design team at Roman and Williams, and construction manager, Plaza Construction.
The embedded micro-LED technology, weatherproofed and protected from the elements, creates a seamless connection between the physical and digital experience
“We’re thrilled to expand our partnership with the Howard Hughes Corporation to bring this truly unique experience to life in the revitalised Seaport District – an experience that will set the bar high for what an experiential shopping and dining experience can be,” said Jerry Cifarelli, founder and vice chairman, ANC.
Glaam reports its Media Glass eliminates the compromise of design and building value from obstructed views and blocked natural light from LED screens, bars, mesh and attachments.
The embedded micro-LED technology, weatherproofed and protected from the elements, creates a seamless connection between the physical and digital experience. It requires far less maintenance and repair than previous LED offerings, is priced at a similar capital investment and is estimated to provide 100,000 hours of full brightness over its lifetime, thus creating a total lower cost of ownership.
The original Tin Building was home to the famous Fulton Fish Market, a once-burgeoning fish market dating back to the early 1800s and the epicentre of wholesale fish trade in the US. Today, the reconstructed building will serve a new generation in the heart of the Seaport District in lower Manhattan.
The Tin Building will also be one of the first in the US to integrate a commercial video wall in a public space using transparent organic light-emitting diodes (Oled).
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