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Ivorian transport start-up partners to expand into West Africa

Moja Ride is an application that allows commuters in Abidjan to book and pay for their rides digitally, while also enabling transport operators to manage fleet, routes and payment.

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Abidjan has more than 35,000 share-taxis and 8,000 minibuses
Abidjan has more than 35,000 share-taxis and 8,000 minibuses

Ivory Coast urban mobility-as-a-service platform Moja Ride has teamed with fare collection solution O-City for its next phase of future expansion in West Africa.

 

Founded in 2020, Moja Ride is an application that allows commuters in capital city Abidjan to book and pay for their rides digitally, while also enabling transport operators to manage their fleet, routes, and payment methods.

 

Multiple transport services

 

Abidjan has more than 35,000 share-taxis (Woro-Woro) and 8,000 minibuses (Gbaka), all managed independently by vehicle owners. Since its launch, Moja Ride claims it has gained a growing market share across multiple transport services in the city, supporting more than 1,200 taxis and buses.

 

Through its open loop platform, O-City will enable public transport drivers to accept different payment methods from passengers, including QR code, NFC, and prepaid cards such as the Moja Carte which can be topped up to pay for public transport.

 

The recharge is done either through mobile money or a network of agents. Transport operators, owners and drivers can also track their revenue in real time and manage their fleet for the first time.

“Africa, with little legacy infrastructure to slow down progress, has the potential to leapfrog the rest of the world by harnessing the benefits of mobile technology and payments processing solutions”

“The public transportation industry worldwide is becoming less dependent on proprietary closed loop payment solutions,” said Jean-Claude Gouesse, founder of Moja Ride.

 

“Africa, with little legacy infrastructure to slow down progress, has the potential to leapfrog the rest of the world by harnessing the benefits of mobile technology and payments processing solutions to deliver a better and safer customer experience for commuters and transportation providers.

 

“O-City’s technology is the key to accelerating the delivery of a frictionless payment experience that benefits everyone,” he continued.

 

“Through our partnership with O-City, Moja Ride can quickly answer the needs of drivers, riders, the vehicle owners, and the financial institutions that are seeking further transparency to facilitate lending processes.”

 

Funding rounds

 

Moja’s partnership with O-City follows a series of funding rounds from global investors, including Orange Ventures and most recently Toyota Tsusho Corporation.

 

O-City is an automated fare collection solution designed by banking and payment firm BPC. The solution was born from the vision of digitalising micro-payments as a key driver of a cashless economy while improving the wellbeing of citizens.

 

According to O-City, government, public transport operators and merchants can deliver a frictionless payment experience at every touch point leveraging smart, digital and open technologies – tollgate, bus, train, subway, parking facility, bike rental or city tourist attraction.

 

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