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Platform aims to bring the high street online and increase footfall

OFFiGO makes it easy for businesses to share daily promotional messages such as exclusive offers, upcoming events and new products

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Those running businesses in Blackpool reported increased footfall from the platform
Those running businesses in Blackpool reported increased footfall from the platform

A digital platform that aims to increase spend and footfall in the high street has gone live following a pilot in northwest England.

 

OFFiGO was founded by Dave Preston, a business man who worked for local newspapers and owned multiple high street businesses in the northwest. It is supported by IBM and Ordnance Survey’s Geovation.

 

It seeks to help the consumer find what they’re looking for locally, providing the platform for all high street businesses to be online.

 

Collective power of retailers

 

OFFiGO aims to do online for the high Street what Just Eat, Booking.com and Rightmove have done for takeaways, hotels and property. It wants to harness the power of retail and hospitality brands and independents collectively, promoting offers and events together for the benefit of the customer near their stores.

 

OFFiGO makes it easy for businesses to share daily “promotional” messages, exclusive offers, upcoming events, new menus, new products or entertainment. This approach allows customers to see what is available each day in their local area.

 

“The customer is online every day and the high street, as a collective, is nowhere to be seen,” says Preston, who is CEO of OFFiGO.

 

“By bringing the high street together with digital innovation, businesses such as shops, bars and restaurants can promote their offers and events locally through OFFiGO and increase their online visibility. In our trial OFFiGO outperformed major online advertisers, with its click through rate being 3.9 per cent compared to Google’s 3.1 per cent and Facebook’s 0.9 per cent.”

“The customer is online every day and the high street, as a collective, is nowhere to be seen”

OFFiGO also gives you the chance to become a ‘high street hero’ and receive exclusive discounts for creating profile pages of their favourite local businesses. The hero can get up to £10 for purchases or a gift from businesses while OFFiGO will give these businesses free advertising worth £25.

 

In its trial, Cate McNeil used OFFiGO to promote Christmas markets in Blackpool, she says: “OFFiGO brought us far more visitors than the other local and national websites and directories. My event was a huge success with over 700 adults and over 300 children through the doors, I would recommend businesses to sign up.”

 

Businesses can refer a business neighbour to join in and both get extra free advertising, collectively they promote double the reasons to visit their high street and increase the footfall.

 

Since launching its test site in September 2017, OFFiGO has won funding and support from Ordnance Survey’s Geovation, and recently was given access to $120,000 in support funding by tech giants IBM to help with the development of the national platform.

 

Chris Parker of Ordnance Survey’s Geovation, says: “Your local community is something you cannot buy online, and your high street is a big part of it being a successful one. OFFiGO is an innovative digital solution to help high streets, their customers and their communities.”

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