The multi-lingual app and payments platform is part of the mayor’s plan for the Romanian capital to become a smart city and allows for cashless travel on urban, express, regional and city bus routes.
Public transport operator Societatea de Transport Bucuresti (STB) has introduced Masabi’s city-wide mobile ticketing BPay app in Bucharest.
The multi-lingual BPay app allows for cashless travel on urban, express, regional and city bus tour routes with daily, weekly, fortnightly and monthly tickets all offered in the Romanian capital city.
The app removes the need for passengers to have the correct change to travel and also includes access to trip-planning services. Masabi is working in conjunction with its partners Mastercard and UniCredit Bank on the initiative.
“We started, a few years ago, a plan for Bucharest to become a smart city and this new, modern paying instrument for the public transport is part of it,” said Gabriela Firea, general mayor of Bucharest.
“Our goal is to offer to all the people who travel in Bucharest innovative technology that provides operational benefits as well as simplifying the transport experience for our passengers.”
According to Masabi, by using a fare payments platform, transport authorities and operators can move away from expensive and bespoke fare collection systems which quickly become outdated and move to a platform which is quick to deploy.
“By combining our expertise and resources, we can address the challenges cities and transit agencies face.”
It also constantly updates with new functionality and helps reduce the overall cost of fare payments, meaning cities can put more money back into running services for citizens, the company claims.
“With the launch of BPay, travelling in Bucharest has never been so easy,” continued Andrei George Creci, general manager of STB. “
“Masabi’s Justride technology has been deployment-proven in cities across the world and offers innovative technology that provides operational benefits as well as simplifying the transport experience for our passengers. We have been delighted with the rollout process to date, and look forward to continuing to work with the Masabi team.”
As part of the deployment, Masabi’s Justride fare payments platform will be using Mastercard Payment Gateway Services to enable safe and secure in-app digital payments. Bank services are being supplied by UniCredit Bank.
“This latest deployment with Masabi in Bucharest marks yet another milestone in our long-standing partnership and shared commitment to remove the barriers that slow cities down,” said Matt Blanks, head of global transit, Mastercard.
“By combining our expertise and resources, we can address the challenges cities and transit agencies face, enabling them to deploy quick and simple solutions that improve the daily lives of the communities that they serve.”
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