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Gothenburg and Málaga win smart tourism award

As well as applauding their achievements in areas such as accessibility, sustainability and digitalisation, the jury was impressed with the cities’ capacity to act as role models for others.

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Málaga was named top city for smart tourism alongside Gothenburg
Málaga was named top city for smart tourism alongside Gothenburg

Gothenburg and Málaga have been named as winners of the EU’s 2020 European Capital of Smart Tourism competition.

 

In total, 35 cities from 17 EU member states competed, out of which 10 shortlisted cities were invited to present in front of the European jury.

 

Exemplary achievements

 

Sweden’s Gothenburg and Spain’s Málaga were recognised for their “exemplary achievements” across all four categories of the competition: accessibility, sustainability, digitalisation, and cultural heritage and creativity.

 

The jury was also impressed with the activities the cities plan to implement during 2020, as well as their capacity to act as role models for other places.

 

“I congratulate Gothenburg and Málaga for the outstanding solutions that they put in place to make tourism in their cities smart. Our objective is to promote smart tourism in the EU by fostering innovative, sustainable and inclusive tourism development in order to respond to new challenges in a fast-changing sector,” said Elżbieta Bieńkowska, EU commissioner responsible for internal market, industry, entrepreneurship and SMEs.

 

“Through the European Capital of Smart Tourism initiative, we seek to establish a framework for the exchange of good practices and networking between European cities and create opportunities for cooperation,” she continued.

 

“The European Commission will support the two 2020 European Capitals of Smart Tourism to showcasing their outstanding initiatives and inspire other European cities to develop tourism in a smarter and more sustainable way.”

The two European capital winners will benefit from communication and branding support during 2020. This will include a promotional video and a purpose-built sculpture for their city centres, as well as bespoke promotional actions.

 

“Through the European Capital of Smart Tourism initiative, we seek to establish a framework for the exchange of good practices and networking between European cities”

 

In addition, four cities received European Smart Tourism Awards in recognition of their achievements in one of each of the categories of the competition: Breda (Netherlands) in accessibility; Gothenburg (Sweden) in sustainability; Ljubljana (Slovenia) in digitalisation, Karlsruhe (Germany) in cultural heritage and creativity.

 

The European Capital of Smart Tourism is an EU initiative and seeks to promote smart tourism in the EU and foster innovative, sustainable and inclusive tourism development and the exchange of best practices.

 

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