More than half of US citizens are deeply cautious about using sharing economy services or riding public transportation, according to a new study by Genomatica.
More than half of US citizens are deeply cautious about using sharing economy services or riding public transportation (54 per cent) or carpooling (50 per cent) during the coronavirus pandemic, a new study finds.
Furthermore, nearly one quarter want a Covid vaccine before riding public transit again – and almost one third report they’ll never be comfortable riding public transit. Meanwhile, more than a third (36 per cent) plan to travel less as the country experiences economic challenges.
The research from clean manufacturing company, Genomatica, also found sustainability is now a top-of-mind issue, with a majority (85 per cent) of Americans reporting they’ve been thinking about sustainability the same amount or more during the Covid-19 pandemic.
Those respondents thinking about it more have noticed less traffic (45 per cent), cleaner air (42 per cent) and more plastic waste (40 per cent).
They study notes they are also demanding action: more than half (56 per cent) want both the Government and consumer brands to prioritise sustainability even while facing other issues.
Nine in 10 Americans (86 per cent) reckon sustainability will be equally or more important when the pandemic subsides.
“Many of us in the US have been inspired by the rapid improvement in air quality and traffic that shine a bright light on how our behaviours and decisions impact our environment and quality of life”
According to the report, for individuals feeling the brunt of Covid-19: nearly half (46 per cent) who say they live in areas hit hard by the virus claim they’ve been thinking more about sustainability; while 43 per cent who’ve been laid off, furloughed or seen job disruption would be prepared to pay more for sustainable products.
“The collective consciousness on sustainability is rising, and certainly faster than most would have expected during these unprecedented times,” said Christophe Schilling, COE of Genomatica.
“While this shift has been underway for decades, and particularly strong in Europe, “many of us in the US have been inspired by the rapid improvement in air quality and traffic that shine a bright light on how our behaviours and decisions impact our environment and quality of life.”
He continued; “As brands are learning, Americans are increasingly spending in line with their values, fuelling a ray of hope in a tough year.”
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