For the first time, the UK city will add pedal bikes alongside more electric bikes to its bikeshare programme and reduce costs by introducing riding passes.
Developed with the Anthesis Group, the initiative is designed as a public sector alternative to traditional carbon offsetting and aims to help the authorities benefit from local insetting investment choices.
High rate of start-ups and businesses, including 11,000 digital and tech firms, and its population diversity are among the factors boosting the Berkshire town’s entrepreneurial credentials.