Quantela will provide outdoor advertising company Liquid Outdoor with programme management and data and analytics to build a scalable, end-to-end solution across its network.
Quantela and Digital Alpha claim to have pioneered the service model which leverages customer outcomes such as revenue generation to finance capital investment.
Cimcon’s latest round of funding includes a revenue-sharing facility that it claims will enable its city customers to deploy smart initiatives with "minimal" upfront costs.
