HumanForest electric bike users can earn TreeCoins based on the distance they ride around London, which can then be exchanged for extra free minutes riding.
The solution allows mobility companies to offer familiar payment methods while building a unified payment process, in order to expand into new markets.
While the sector took a hit in pandemic lockdowns, ABI Research says it will continue to grow and forecasts the worldwide installed base of micro-mobility vehicles to reach 50 million by 2026.
A report from IESE Business School examined the economic performance of bike-sharing initiatives across 13 cities in Europe as well as emerging potential challenges.
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