SkedGo and Motiontag are combining advanced journey planning and analytics capabilities to understand how, when and why people travel, and measure changes in travel behaviour.
SkedGo and Motiontag have announced a technology collaboration to help transport operators understand and measure changes in travel behaviour with a view to improving journeys.
According to the partners, transport operators frequently need to prove people are changing their transport behaviours, but often don’t have the tools to demonstrate this is the case.
Confirming a trip has taken place is out of reach for most trip planners, they report, as is showing which specific route or mode was taken. By not having access to people’s actual travelling data, enabling and proving behaviour change is rendered impossible.
With the new solution, which combines Skedgo’s journey planning tools with Motiontag’s analytics, mobility stakeholders can gain access to both travel intentions and actual travel data.
Providing assistance and recommendations to travellers based on their historical trips will be possible, unlocking the potential to prove their end users have changed travelling behaviours. Mobility analytics dashboards and exports are provided to follow the evolution of behaviours, such as modal splits.
“We think this is a paradigm shift to steering travellers to use mobility solutions that are adapted to each traveller’s situation”
Passengers can also set up personal goals such as “cycle more”, for instance, to help improve their commute.
“The addition of Motiontag’s data-driven services to SkedGo’s award-winning multi-modal, preference-based, door-to-door, trip planning capabilities will deliver a powerful mobility solution that provides informed customer insights and initiates user behavioural changes,” said John Nuutinen, CEO of SkedGo.
The combined solution can be implemented in any existing mobile application. If passengers are already using SkedGo’s journey planner inside an app, the upgrade can be completed by integrating Motiontag’s SDK into the app.
Motiontag reports that Swiss Rail and the Berlin transport operator BVG are already using the combined approach to provide them with a way of improving passenger experience while gaining critical insights into how people use and combine their services with other modes of transportation.
“We think this is a paradigm shift to steering travellers to use mobility solutions that are adapted to each traveller’s situation. This is a perfect complement to our mobility analytics solution,” added Fabien Sauthier, managing director of Motiontag.
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