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Masabi device makes tap-and-ride affordable for more cities

Justride Validator is a multi-format scanning device that aims to make account-based ticketing accessible to transport authorities of any size.

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The Justride Validator scanning device that aims to change the economics of ABT
The Justride Validator scanning device that aims to change the economics of ABT

Masabi has introduced a multi-format ticket scanning device for buses and trams which permits passengers to use a contactless payment card, linked smartcard or mobile device to travel.

 

According to the ticketing and payments technology provider, the Justride Validator “changes the economics” of account-based ticketing (ABT), making it affordable for transport authorities of any size.

 

Supports all major formats

 

Justride Validator supports all major ticketing formats including paper and mobile barcodes, contactless bank cards (cEMV) and smartcards (NFC), as well as bluetooth.

 

Masabi claims the device possesses the necessary capabilities to meet the demands of account-based ticketing, even in large cities, all at a price point that for the first time makes next-generation ticketing accessible to transit agencies and operators in towns and cities around the globe.

 

“Ticketing using contactless bank cards and smart devices – it’s what passengers are expecting and what transport providers are demanding. However, the reality is that the hardware requirements have made it cost-prohibitive for many transit authorities around the globe,” said Brian Zanghi, CEO of Masabi.

 

“By failing to make tap-and-ride ticketing accessible to all transport agencies, the industry has been failing passengers.”

 

He continued: “Through combining our SaaS approach, together with this innovative affordable hardware, we are fundamentally changing the economics of account-based ticketing, opening it up to cities and transport authorities of any size and budget.”

“By failing to make tap and ride ticketing accessible to all transport agencies, the industry has been failing passengers”

The new device provides a robust and reliable pole-mounted validation solution which is simple to install and maintain. It has been designed to meet accessibility standards, including US Americans with Disabilities Act and is EMV level 1 and 2 compliant with support for MasterCard, Visa, American Express, Apple Pay, Google Pay and others.

 

It features built-in GPS and cellular connectivity, vehicle-wide and network-wide pass-back protection and more. When passengers board their chosen mode of transit they simply tap their appropriate fare media, be that a pre-purchased ticket or account-based token, said Masabi.

 

Masabi said it will continue building on its recent additions to the Justride platform along with world-first integrations with transport leaders including Uber, Transit, Jorudan and Keolis.

 

These partnerships help make it easier for people to discover and access transit by enabling ticketing within their applications in an efficient and scalable way, the company pointed out, helping place public transit at the centre of the global mobility-as-a-service (MaaS) movement.

 

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