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Mobility app eases travel for California festival goers

Here Mobility’s SoMo app is enabling attendees of the 2019 Coachella music festival in the city of Indio to find and share free rides.

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A new feature makes it easy for users to ride together to a gathering
A new feature makes it easy for users to ride together to a gathering

Here Mobility has announced it is enabling attendees of the 2019 Coachella music festival to find and share free rides via its mobility app, SoMo

 

More than 100,000 people are expected to attend the annual Coachella Valley Music and Arts Festival on 12-14 April and 19-21 April in Indio, California.

 

But according to Here Mobility, reaching the remotely-located event can easily turn festival goers’ good vibes into a logistical nightmare.

New mobility concept

 

 

Attendees planning to arrive via car face a two-hour drive from Los Angeles and a 2.5 hour journey from San Diego, and are warned by the official Coachella website not to trust their GPS for directions.

 

SoMo (short for social mobility) aims to give people the freedom to choose how they move from point A to B. The app features a free ride-share layer that connects users to riders and drivers in their social circles, not strangers.

 

It also introduces a new mobility concept called ‘gatherings’ – events that are defined by location, time, attendees and intent. Users can connect with friends and social circles based on common activities – like Coachella, for instance – and ride together to a gathering.

 

Drivers can start a gathering and offer seats to other festival-goers. Coachella attendees without a car can use the app’s events filter to explore nearby gatherings and find a ride, or connect with their friends and social circles to plan a gathering of their own.

Users can connect with friends and social circles based on common activities – like Coachella, for instance – and ride together to a gathering

Here said festival-goers who want to explore Los Angeles and San Diego before or after Coachella can also use SoMo to choose from a variety of public and private transportation options that best fit their needs.

 

Harnessing the power of its mobility marketplace which aggregates all locally available transit services in real-time, SoMo connects users to local taxi providers like Yellow Radio Service (San Diego), and LA Yellow Cab, City Trans, A List World Transportation, A&G Worldwide Chauffeur Service, and California Yellow Cab (all Los Angeles).

 

Here Mobility is a business unit of Here Technologies which seeks to democratise the mobility ecosystem. Since its launch in January 2018, it claims transportation suppliers from some 350 cities in Europe, the US, and Latin America have joined its mobility marketplace with a total of more than 1.4 million vehicles.

 

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