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Spanish railway operator introduces connected portal on trains

Ouigo Spain, a low-cost, high-speed operator linking Spanish cities, enables passengers to access real-time information and entertainment via the on-board platform using a reservation number.

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Ouigo is expanding its service in Spanish cities. Copyright: Ricard/SNCF
Ouigo is expanding its service in Spanish cities. Copyright: Ricard/SNCF

Ouigo Spain, the French National Railways’ (SNCF) low-cost subsidiary for Spain, is deploying a connected portal on board its trains to provide wi-fi, information, entertainment content and services to enhance passenger experience during journeys. It has partnered with digital infotainment provider Moment for the project.

 

Ouigo Spain is a new train operator in the country that aims to popularise high-speed travel and make this form of transport affordable to everybody. The subsidiary is operating 10 daily departures that will link Madrid, Barcelona, Zaragoza and Tarragona and plans expansion to further destinations including Valencia, Alicante, Cordoba, Seville and Malaga.

 

Real-time journey information

 

Passengers can connect to the on-board platform, Ouifun, via their smartphone or electronic device using their reservation number. As well as entertainment content, they can obtain real-time journey information and also access tourist guides or consult the bar menu for on-board catering.

 

“We want to establish ourselves on the Spanish rail market by offering a differentiating and attractive passenger experience on board,” said Hélène Valenzuela, general manager of Ouigo Spain. “Moment’s connected portal is a real opportunity to increase satisfaction and loyalty because it makes it possible to enhance the on-board offer with digital services.”

 

Connectivity and entertainment services will be offered as paid options, from €3. Travel information and audio programmes will be available free-of-charge to all travellers.

“We want to establish ourselves on the Spanish rail market by offering a differentiating and attractive passenger experience on board”

Ouigo has established itself as a major transport brand in France, where it connects 41 cities from Paris.

 

“After the implementation of our solution in France, we are happy to contribute to Ouigo’s strategy in Spain and to provide it with our expertise to deploy a unique passenger experience,” said Tanguy Morel, CEO of Moment “The platform developed in partnership with Ouigo Spain creates a rich traveller journey on-board, thanks to services dedicated to comfort and content adapted to Spanish travellers.”

 

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