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Thames Clippers launches re-branded Uber Boat in London

Thames Clippers is joining forces with Uber to encourage people to travel by boat across London city using its fleet of 20 boats that depart from 23 piers on the Thames.

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Tickets can be purchased through the Uber app, with every passenger is guaranteed a seat
Tickets can be purchased through the Uber app, with every passenger is guaranteed a seat

UK-based river bus service Thames Clippers has announced a partnership with ride-sharing firm Uber to provide a new river and road travel service to help encourage commuters and leisure travellers to travel by boat across London city.

 

A fleet of 20 boats will operate on the River Thames, with departures from 23 piers across London from Putney in the west to Woolwich Royal Arsenal in the east. The boats and piers will be branded with a newly created Uber Boat by Thames Clippers brand, but the service will continue to be fully operated by Thames Clippers

 

Uber is rolling out the service on its app, meaning users can purchase tickets in advance to guarantee a seat and then use QR technology, powered by Masabi, to board. The payment will be processed using the Uber account details.

 

Ticketing app

 

Passengers will still be able to purchase tickets via the existing Thames Clippers’ sales channels, including touching in and out with contactless or Oyster to pay as you go and via its own ticketing app.

 

“As Londoners begin to head back to work and move safely across the city, they will now be able to book travel on both the river and road through the Uber app,” said Jamie Heywood, regional general manager for Northern and Eastern Europe, Uber.

 

“We must ensure that everyone does not return to their cars in response to the crisis, so our vision is to end private car ownership in favour of shared, electric vehicles, as well as making greater use of the river network for urban mobility.”

 

Thames Clippers reports more than 4.3m people use its network on the River Thames for commuting and leisure trips each year. The increased space per passenger and fresh air are part of the reason why over 40 per cent of river commuters are planning to increase their use of the service in the future, according to recent research it has carried out.

“This partnership reflects the resurgence of the river and we’re looking forward to welcoming new passengers on-board to enjoy the unique benefits of navigating London safely”

“We’re excited that in this new world we are able to offer a new way of travelling through the capital by enabling multi-modal transport with a continued focus on great customer experience,” added Sean Collins, co-founder and CEO, Thames Clippers.

 

“This partnership reflects the resurgence of the river and we’re looking forward to welcoming new passengers on-board to enjoy the unique benefits of navigating London safely by taking to the Thames. We recently announced an expansion of the service out to Barking Riverside and the Uber Boat by Thames Clippers partnership will serve to boost our plans to expand further east and enhance our offering with connectivity in the west.”

 

Ticketing within the Uber app is powered by Masabi the UK-headquartered company bringing fare payments-as-a-service to more than 80 public transport operators and cities across 11 countries.

 

Masabi has provided mobile ticketing for Thames Clippers since 2014, as well as Uber’s mobile ticketing partner in Ohio, Denver and Las Vegas.

 

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