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UK bus operator offers real-time service updates via Google Maps

Go North West is working with ITO World to integrate the information which will be used by those using its Manchester service to make more informed travel decisions.

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Manchester Go North West bus riders will be able to check service udates on Google Maps
Manchester Go North West bus riders will be able to check service udates on Google Maps

Major UK bus operator, Go North West, a subsidiary of Go-Ahead Group, is launching real-time service updates on Google Maps for its Manchester operation.

 

It follows Google’s announcement last week that it is adding real-time transit updates to Google Maps.

 

Instilling confidence in public transport

 

Go North West started operating services from the Queen’s Road depot in Manchester in June this year.

 

It is working on the new initiative with transport data specialist Ito World to make accurate real-time information (RTI) available to Google Maps users. The information will help travellers in the region make more informed travel decisions and use the public transport network with confidence.

 

“Customer experience is very important to Go North West and we are excited to be the first major operator in Manchester to make our real-time passenger information available on Google Maps, giving customers the confidence to use public transport,” said David Ratcliff, marketing and communications manager, Go North West.

 

He added: “Further to our work with Ito World and Google Transit, when RTI goes live in our app, later this summer, new and existing bus passengers will be able to benefit from this up to date information, available across multiple channels.”

“Our mission at Ito World is to deliver data that is as close to the real-life experience of the traveller as possible to enable seamless customer journeys”

Ito World has been working closely with the Go-Ahead group nationally to ensure that the real-time data from the group’s buses across Great Britain flows smoothly into Google Maps and other large journey planning platforms.

 

“Our mission at Ito World is to deliver data that is as close to the real-life experience of the traveller as possible to enable seamless customer journeys,” said Johan Herrlin, CEO, Ito World. “As such, we are proud to work with partners like Google to provide the best possible data for Manchester to continue the work we are doing in other parts of the world.”

 

Ito World provides data conversion and quality improvement services to help ensure the UK public transport information in Google Maps is as accurate as possible.

 

The initiative is also supported by Transport for Greater Manchester (TfGM). Rachel Hutchins, TfGM’s customer information development manager, said it welcomes any initiative that makes travel by public transport easier and more accessible to all.

 

“More than ever, people are using their digital devices to help plan their journey, whether in advance or on the go,” she said. “We are working all the time to improve transport to ensure our networks are better integrated and coordinated and accurate, reliable real-time information is an important part of this.”

 

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