Fireside chat: Data-driven operations and personalised experiences at Battersea Power Station

Commercial and mixed-use estates offer significant potential for operational efficiency and community value when paired with intelligent data platforms, AI-enabled controls and sensor networks. This session draws on Battersea Power Station’s experience operating one of London’s most complex and ambitious regeneration assets to explore how destination estates can use data not only to optimise buildings and energy use, but to understand, anticipate and personalise the experience of every individual who arrives on site. It examines how wayfinding technologies, CRM systems, demographic insight and occupancy data can work together to give people a more efficient, rewarding use of their time. 

Key talking points:

• Using sensor networks, occupancy data and AI-enabled building controls to optimise energy use, facilities management and space efficiency across a complex mixed-use estate
• Harnessing wayfinding technologies, CRM platforms and demographic data to tailor the individual visitor journey
• The opportunities and honest limitations of consumer insight tools: what the data can reliably tell you, where it steers you well and where it falls short
• Insights into integrating operational and visitor data into a unified asset management approach that serves both the efficiency of the estate and the quality of the experience it