Eindhoven Roundtable Discussion: Creating a world without traffic jams

Eindhoven Roundtable Discussion: Creating a world without traffic jams



Traffic jams and congestion are major challenges faced by many cities – not only are they inconvenient but they also contribute to pollution, noise and can even affect economic productivity.


More integrated transport offerings can help address these issues, and many cities are trying to make the shift towards Mobility-as-a-Service (MaaS). MaaS allows people to choose their preferred mode of travel and to book and pay for everything via one app.


The vision is clear – but getting there is not so simple. This roundtable will look at:

  • How cities and transport authorities can get started with making this vision a reality (whatever stage they’re at now)
  • The fundamental building blocks to succeeding with MaaS
  • How to tackle issues such as regulation, tariffs, data-sharing and unintended consequences
  • The role of the city in driving the MaaS approach
  • How MaaS can increase the use of public transport lessons from cities such as Amsterdam, Stuttgart and Los Angeles – find out how they’re cutting congestion and benefiting from MaaS, as well as the challenges they have overcome

Register Here


Join delegates from government and transport businesses for practical insights into cutting congestion and making MaaS a reality.


Registration is free (applications will need to be approved by the curator).

Agenda for the Day:

This roundtable aims to be a short and sharp discussion to allow delegates the option to attend the ITS European Congress event located a short distance at the Evoluon centre. This roundtable will also include breakfast which may provide a start for the exhibition if attending!


08.30 – 09.00: Registration, breakfast & networking

Network with SmartCitiesWorld, moovel and other local/regional government representatives


09.00 – 09.05: Introduction and scene setter

by Sarah Wray, Editor, SmartCitiesWorld


09.05 – 10.00: Roundtable Discussion


10.00 – 10.30: Finish (transfer to ITS European Congress event @ Evoluon for pass holders - transport arranged)



Register Here


Venue: Torenallee 24 (Apparatenfabriek) 5617 BD Eindhoven

Venue: Torenallee 24 (Apparatenfabriek) 5617 BD  Eindhoven



Name: Sarah Wray

Title: Editor

Company: SmartCitiesWorld








Sarah has many years of experience as a B2B journalist and editor, specialising in technological innovation and its impact in cities.





Learning by doing: the Amsterdam approach towards smart mobility


Name: Cathelijne Hermans

Title: Senior Strategy Advisor, Royal HaskoningDHV & former program manager for smart mobility, City of Amsterdam




Cathelijne has broad experience in strategy and policymaking from a complex political-governmental context, often involving urban challenges, for example in the field of mobility.


She is an expert in interim- and program management, especially in collaborations of public and private partners (business, knowledge institutions and government).


Her work saw her involved as the program manager for smart mobility at the city of Amsterdam in 2017 and 2018. MaaS was one of the main topics on the agenda, and Amsterdam has been experimenting with MaaS for citizens and for companies.



Name:Thomas Friderich

Title:Head of Business Development

Organisation: moovel







Having worked on shaping future traffic and mobility systems as a product, key account and marketing manager for over 15 years, Tom has a lot of experience in multimodal traffic and software systems. His focus areas are transport modelling, business development and strategic analysis