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Sand Technologies Case Study
Sand Technologies Case Study:
Brand Building Campaign
The Brief
Sand Technologies wanted to create an "always on" approach market awareness campaign on a global scale, create brand association with key city leaders, provide thought leadership and a lead generation campaign.
The Solution
SmartCitiesWorld Connect created a campaign that leveraged its expertise and network in the smart city sector. The campaign included:
A series of webinars and panel discussions based around topics that Sand Technologies had experience and worthy case studies.
Trend Report Panel Discussion Example >>
An interview with Sanjay Neogi: Managing Director, Energy and Utilities, Sand Technologies explaining how advanced technologies like AI and digital twins can address the critical challenges faced by water companies.
Opinion Piece: Use of AI in water utilities >>
A senior networking drinks reception at SCEWC, co-hosted by SmartCitiesWorld and Sand Technologies, inviting city leaders and influencers to network and learn more about Sand Technologies' smart city offerings.
Smart City Expo World Congress Drinks Reception >>
Sand Technologies sponsored the Urban Exchange Podcast Series for a number of episodes which will see interviews with the City of Sydney (Australia) and City of Norfolk (USA). These were published during 2025.
Client feedback
"The beautiful thing about SmartCitiesWorld is how they bring together the right group of people to have meaningful discussions.....and to have those conversations in an intimate environment, one-on-one and really talk about the problems we are all trying to solve."
Jonas Allen, VP of Global Marketing, Sand Technologies
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