Signify Case study

Signify Case Study:

Cities Climate Action
Research Campaign

The Brief

Signify wanted to increase the global profile and demand of their Green Switch programme with city practitioners (as it offers efficiency savings and reductions in CO2 emissions).

The Solution

SmartCitiesWorld Connect created a unique campaign for Signify, taking a dual-action approach. We combined our content and research knowhow to create expert thought leadership, and an always-on media approach to drive visibility and engagement with our market-leading research and interactive virtual city leader panel discussion. These included:

1. Sponsorship of Cities Climate Action Report
2. Cities Climate Action Report virtual event

The Benefits

A combination of Cities Climate Action Report and virtual event ensured Signify was able to maximise their coverage and convey their expertise and position as world leader in lighting.

The campaign delivered excellent quality leads through report downloads and webinar audience, as well as highly-engaged delegates during the virtual panel. Together, these elements generated great interest and demand for the Signify Green Switch programme, surpassing expectations for the client, who deemed the campaign a remarkable success.

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