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NTT Case Study

NTT

NTT Case Study:

Smart City Expo World Congress Campaign


The Brief

NTT, a global leader in smart city solutions, wanted to raise its profile and engage directly with city leaders during the Smart City Expo World Congress (SCEWC) in Barcelona, the world's leading event for cities.

 

The Solution

SmartCitiesWorld Connect created a campaign that leveraged its expertise and network in the smart city sector. The campaign included:

 

A city profile report featuring the city of Las Vegas, one of NTT's flagship clients, highlighting the challenges, solutions, and outcomes of their smart city partnership.

Las Vegas City Profile >>

 

A video interview with Michael Sherwood, Director of Innovation and Technology for the City of Las Vegas, discussing the benefits of working with NTT and the future vision for the city.
Las Vegas Video Interview >>

 

A senior networking drinks reception at SCEWC, co-hosted by SmartCitiesWorld and NTT, inviting city leaders and influencers to network and learn more about NTT's smart city offerings.

Smart City Expo World Congress Drinks Reception >>

 

The Results

 

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full Case Study with the Results

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How did NTT's campaign enhance engagement with city leaders at SCEWC?What smart city challenges were highlighted in the Las Vegas profile report?How does Michael Sherwood describe NTT's impact on Las Vegas innovation?What networking strategies were used during the SCEWC drinks reception?How did the campaign leverage SmartCitiesWorld Connect's sector expertise?

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