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Citilabs adds pedestrian analytics dataset to platform

Streetlytics aims to provide insights into when, where, why, and how people travel – identifying and understanding trip patterns

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Streetlytics identifies and understands the flow of people in cities
Streetlytics identifies and understands the flow of people in cities

Global mobility analytics solution provider Citilabs has boosted the functionality of its population movement analytics platform with the inclusion of pedestrian data.

 

By harnessing smart phone and mobile app data, the Streetlytics platform can now show the “first-of-its-kind” pedestrian volume analytics on an hour-by-hour basis for the whole of the US.

 

According to Citilabs, Streetlytics leverages information from billions of data points to measure and paint the most complete picture of the moving population. It can provide hour-by-hour origin-destination movements, all streets directional road volumes for vehicles and pedestrians, and traveller demographics based on derived home locations.

 

Streetlytics aims to provide insights into when, where, why, and how people travel – identifying and understanding the trip patterns in our cities in terms of their origins and destinations and the flow of people and vehicles on roads, sidewalks and through mass transit systems.

 

With more people moving to cities, planners are increasingly challenged to develop city designs that consider people traveling by not only vehicles, but also walking and biking.

 

They can only manage what they can measure, and though smart tracking devices are becoming more prevalent, they can’t be everywhere. Additionally, out-of-home advertisers can understand who sees billboards and street furniture, retailers can understand who is walking in front of their stores, real estate professionals can understand where to develop, and autonomous vehicles can be better prepared for pedestrian traffic, said Citilabs.

 

“Streetlytics provides a comprehensive understanding of population movement – and that understanding now includes pedestrians.” said Citilabs CEO Michael Clarke. “We are excited to make this new data available for the first time to our clients and partners. It will be key to designing and optimising the transportation solutions and cities of tomorrow.”

 

Headquartered in Sacramento, with offices in Atlanta, Tallahassee, Abu Dhabi, Milan, and Singapore, Citilabs has a 40-year history and supports some 2,500 clients in more than 70 countries.

 

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