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The Highlands and Islands Transport Partnership has chosen Fleetondemand’s mobility-as-a-service platform Mobilleo to support the trial of its Go-Hi rural mobility project.
The Highlands and Islands Transport Partnership (Hitrans) has chosen Fleetondemand’s mobility-as-a-service (MaaS) platform Mobilleo to support the trialling of its Go-Hi rural MaaS project in Scotland.
The pilot project is due to go live in March 2021 and was set up by Transport Scotland to improve accessibility to public transport for residents and visitors. The areas covered by Hitrans include Eilean Siar (Western Isles), Orkney, Highland, Moray and most of the Argyll and Bute area.
The Hitrans project engages the underlying Mobilleo platform with several new transport partners, as well as those existing on the platform today. Project partners include Enterprise Car Club and Car Hire, Bewegen, Stagecoach Bus, West Coast Motors, Inverness Taxis, ScotRail, Loganair and SkedGo.
The Mobilleo is designed to deploy partner MaaS schemes using its white label capabilities. The app will form part of a customised supply chain that provides residents and visitors in the Highlands and Islands with instant access to buses, trains, car hire, car clubs, bicycle hire, air travel and ferries.
This will allow users to plan their journeys and find, book and pay for all modes of transport using any iPhone or Android mobile device.
The project is being funded by the EU North Sea Region Stronger Combined project, and the Scottish Government’s MaaS Investment Fund. The MaaS Investment Fund has been established by Transport Scotland to improve accessibility to public transport services for residents and tourists in the country’s most rural and sparsely populated region.
“It also addresses Government ambitions to reduce carbon emissions by encouraging a modal shift from sole occupancy cars to shared cars and public transport alternatives”
The Hitrans region is home to 10 per cent of Scotland’s population and accounts for approximately half of Scotland’s land mass. This includes long, remote coastlines, mountainous areas and many inhabited islands that currently create barriers to the movement and transportation of people and goods.
“This pioneering project is an ambitious region-wide solution that has the potential to make a significant contribution to improve accessibility for residents and visitors,” said Ranald Robertson, director at Hitrans. “It also addresses government ambitions to reduce carbon emissions by encouraging a modal shift from sole occupancy cars to shared cars and public transport alternatives. It will also help to create healthier lifestyles by improving the sustainable travel choices people can make in the region, including active travel opportunities.”
Fleetondemand is also providing dedicated customer support alongside the Go-Hi app, digital marketing communications to engage with end users and a data platform that offers instant access to detailed management reporting information.
The participating transport providers will be able to access data about the demand for their services, helping them to better understand the needs of people in the region and to make more informed decisions about the provision of services. The post-project analysis will ultimately lead to a better public transport service for residents and visitors to the Hitrans region.
The Highlands and Islands Transport Partnership (Hitrans) is one of seven Regional Transport Partnerships in Scotland which were established through the 2005 Transport (Scotland) Act.
It works with councils, the Scottish Government, Transport Scotland, HIE, transport operators and other stakeholders to improve transport services and infrastructure in the north of Scotland and on routes to the Highlands and Islands.
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