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Philips Lighting builds positioning ecosystem

The programme aims to facilitate collaboration with industry leaders and start-ups to explore novel uses of the system

Philips Lighting is helping partners get familiar with indoor positioning tech
Philips Lighting is helping partners get familiar with indoor positioning tech

The market for indoor positioning is forecasted to triple by 2020 to over 1million installations

Partners get access to Philips' indoor positioning software development and evaluation kits

Philips Lighting has named a number of IT companies including SAP and Microsoft which have signed up to its Location Lab partner programme.


The programme seeks to find innovative applications for its indoor positioning system through collaboration with industry leaders and start-ups that will appeal to retail markets, malls, offices and other industries.


The system utilises a combination of its Visible Light Communication technology, Bluetooth, and a smartphone’s inertial sensors to deliver indoor positioning that Philips claims is accurate to within 30cm plus orientation, in-pocket notifications, and analytics.


Visible Light Communication works by individual light points transmitting their location through modulation of light that can be detected by a smart phone camera but not by the human eye. The data stream is one-way and no personal data is collected by the lighting system.


Other partners to join the programme include: Capgemini, as strategic enterprise technology advisor; parties active in handheld computers and electronic shelf labels such as Zebra Technologies and SES-imagotag; location based service software providers such as Favendo, Adactive, Vipera, Nakko and Mapiq; and Blue Jay, active in robotics.


Partners get access to Philips’ indoor positioning software development kit and an evaluation kit comprised of indoor positioning LED lights. This allows them to gain familiarity with the technology and explore innovative use cases.


“Our Location Lab partners are as important to us as apps to a smartphone; the value a building owner derives from our indoor positioning system increases with the number of complementary products and services we offer,” said Parik Chopra, segment leader retail and hospitality, Philips Lighting.


“With our partners, we are able to turn our customers’ vision into reality and enable them to differentiate through shopper convenience and staff efficiency,” said Parik Chopra, segment leader retail and hospitality, Philips Lighting.


“The market for indoor positioning is forecasted to triple by 2020, to over 1 million installations. Together with our Location Lab partners we are looking forward to offer scalable systems that fulfill the needs of this growing market,” he added.


The announcement of the partner programme follows Philips Lighting’s previously announced partnership with product mapping and search provide Aisle411 and the YellowDot programme to open the technology to other lighting OEMs.


Visitors to Mobile World Congress in Barcelona can see the indoor positioning showcase at Booth 8.0E09, Hall 8.0.


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