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Safe & the City integrates with global digital address technology

London users of the safety app can now make use of the what3words geospatial technology to share and report incidents as well as rate walks in real-time.

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The collaboration hopes to further improve public safety in London
The collaboration hopes to further improve public safety in London

The safety app, Safe & the City, has teamed up with the digital address system what3words to enable citizens to share experiences, connect to police services, strengthen community relationships and hopefully reduce incidences of opportunistic crimes and sexual harassment.

 

London Safe & the City users are already using the geospatial technology to share and report incidents and rate walks in real-time to alert other users and create safer routes.

 

Three-word address

 

what3words divides the world into a grid of 3m x 3m squares and assigns each one a unique three-word address made of three words from the dictionary. For example, one of the best views over London can be found at ///single.glow.most on Hampstead Heath.

 

With the combination of the rapid response time created by the three-word address system, incidents of street crime such as sexual harassment can be pinpointed quickly to keep communities safe while also increasing confidence in the police.


Strengthening this collaboration to create safer cities further, is a pilot research project in partnership with UN Women UK, called UK Safe Cities and Safe Public Spaces. The project uses Safe & the City’s street-smart navigation technology to provide data needed to inform and recommend true meaningful changes for women and girls.

Safe & the City is also working closely with the mayor of London’s Women’s Night Safety Charter, part of the mayor’s Tackling Violence Against Women and Girls Strategy and London’s commitment to the UN Women Safe Cities and Safe Public Spaces global initiative.

"It is helping give emergency services and the partners they work with around the UK incredibly effective information for both response, and prevention”

“Through our integration we can offer what3words users a safer way to navigate to their precise three-word address,” said Jillian Kowalchuk, CEO and founder of Safe & the City. “Our newest product adapted to work within densely populated events, like festivals and spectator sports, would be a challenge without a product like what3words. We see this as a long-term relationship as we scale into other cities, foster global partnerships and empower the people to transform smarter and safer communities from their everyday movements.”

Jane Stephenson, emergency services marketing, what3words, said that by using the app, users can not only make informed, safer decisions on their route based on crowdsourced data, but navigating to a three-word address means they’ll arrive at specifically the correct point, "first time, every time".

 

She added: “On the other hand, the what3words app, which people are able to use to find their exact location in an emergency, is helping give emergency services and the partners they work with around the UK incredibly effective information for both response, and prevention.”

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