Displays will deliver community messaging driven by the councils and contracts also include a contribution from the out-of-home media company towards local environmental projects.
The UK city of Southampton, London borough of Haringey and the West Midland town of Solihull, has contracted out-of-home media owner to deliver new street furniture to their areas.
Included in the contracts is a sum of money from Clear Channel which will be used as a community investment fund to support environmental projects in the councils’ local areas.
According to Clear Channel, the community investment funds were key parts of the proposals to the three local authorities and are set to “make real, tangible difference” to the public in the areas.
The improvement projects were either chosen by them in collaboration with Clear Channel, or through the support of its partner Trees for Cities.
Clear Channel said it has a long-standing partnership with Trees for Cities, having planted 330 street trees to date, built community gardens and delivered other vital environmental work.
"As well as installing free-standing advertising units, as a responsible media owner we are committed to limiting our environmental impact"
In addition, Clear Channel has committed to funding a number of dedicated community information panels in Southampton, for the sole use of the council to display locally relevant messaging.
The new screens will initially add a total of 43 state-of-the-art Adshel Live free-standing units to its national digital network. The advertising units will showcase advertising, as well as community messaging driven by the relevant councils.
The Haringey build will add an additional 15 units to the area and will strengthen the company’s London footprint.
“We’re excited to be working with these three local councils in the coming months, helping bring real tangible changes to local areas,” Justin Cochrane, CEO, Clear Channel.
“As well as installing free-standing advertising units, as a responsible media owner we are committed to limiting our environmental impact and continuing our successful track record of working with councils to improve local communities through our community investment funds.”
The Solihull tender win is a retention of the contract and will see the relationship continue for the next decade. The Southampton and Haringey contracts were won from a previous provider. Work installing the advertising units is already underway in the three locations.
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