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Sustainable electric bike fleet to launch in London

HumanForest uses an advertising revenue model which means users will receive 10 minutes free every day and will then pay £0.15 per minute for usage during the rest of the day.

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The e-bikes will initially be available in the Borough of Islington and the City of London
The e-bikes will initially be available in the Borough of Islington and the City of London

Micromobility provider HumanForest is introducing a fleet of green electric bikes in London this summer, following a successful pilot last year.

 

The company claims its bikes are built with sustainability "at their core", using technology such as long-range, swappable batteries and initiatives to improve battery life and reduce waste.

 

Advertising revenue model

 

The rental e-bikes will be available in the London Boroughs of Islington and the City of London. Users will also be able to start and end their rides in the London Boroughs of Camden and Kensington & Chelsea. More borough openings will follow shortly after the launch.

 

The service uses an advertising revenue model which means users will receive 10 minutes free every day. Customers will then pay £0.15 per minute for usage during the rest of the day. The company said it has secured a number of partnerships with high-profile brands that align with its sustainable values, to be announced in due course.

 

HumanForest estimates that its bikes will facilitate up to 7,000 rides and avoid almost 4 tonnes of CO2 from being emitted into London’s air every day.

 

The company is headed up by former lead, Agustin Guilisasti of Cabify and backed by founders of the Spanish ride-sharing company, Juan de Antonio and Vicente Pascual. Will Jansen, a former head of operations at Zipcar, will be responsible for optimising the fleet to maximise usage and performance, as well as customer service.

“Poor air quality kills millions of people each year, while road transport contributes to a quarter of Europe’s greenhouse gas emissions”

Although HumanForest was due to launch in the spring, the impact of Covid-19 on global supply chains and shipping has meant the bikes will be available to rent from early August.

 

“London is the perfect city for our bikes, with ambitious targets to reduce noise, traffic and pollution matched by our ethos of affordable and sustainable transport,” said Agustín Guilisasti, founder and CEO, HumanForest. “Poor air quality kills millions of people each year, while road transport contributes to a quarter of Europe’s greenhouse gas emissions.

 

“Urban transport is increasingly damaging to our physical and mental wellbeing, and cycling can be an effective way to improve both. We look forward to re-foresting London, one e-bike at a time, as part of our mission to build a cleaner, greener, healthier world.”

 

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