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Bogota announces major street furniture project

The 15-year deal includes the design, installation, operation and maintenance of more than 6,000 displays that will provide new public services.

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Bogota wants to become one of most sustainable capitals in the region
Bogota wants to become one of most sustainable capitals in the region

Colombian capital, Bogota, has announced a 15-year street furniture deal with Eucol, the Colombian subsidiary of worldwide outdoor advertising company JCDecaux, to help the city deliver new services and communication strategies.

 

The company specifies the contract relates to the design, installation, operation and maintenance of more than 6,000 street furniture displays that provide a public service. These include smart digital city information panels to “enhance the cultural and tourist appeal” of Bogota as well as bus shelters and bus stops.

 

Smart city panels

 

As their installation will take place from 2021 to 2024, JCDecaux said it will start by commercialising the 3,310 faces of the existing bus shelters in July 2020.

 

“The city and its inhabitants will benefit from high-quality and durable bus shelters and highly innovative services such as smart digital city information panels,” said Jean-Charles Decaux, co-CEO of JCDecaux.

 

“By delivering premium sites with even broader coverage, we are able to meet the needs of brands and their communication strategies as well as the expectation of Bogota.”


According to JCDecaux, the conception of these products is based on strong environmental values, and it aims to optimise their energy performance while ensuring responsible operations throughout the contract.

 

Some bus shelters will be equipped with photovoltaic roofs and LED technology to reduce electricity consumption by up to 60 per cent. The choice of resistant-to-corrosion and recyclable materials, such as steel, aluminium or glass, will guarantee a durable quality.

“By delivering premium sites with even broader coverage, we are able to meet the needs of brands and their communication strategies as well as the expectation of Bogota.”

Finally, JCDecaux said its fleets will consist of vehicles with low environmental impact. The company also underlines its commitment to improving the quality of life in Bogota, in line with the city’s mission to become one of the most sustainable capitals in the region.

 

With this contract, JCDecaux said it will operate more than 3,300 street furniture advertising faces in Bogota and more than 5,200 in Colombia.

 

The group reports its presence extends to some of the biggest cities in Latin America, including São Paulo, Mexico, Rio de Janeiro, Lima, Santiago as well as Bogota.

 

Eucol is 75 per cent owned by JCDecaux and 25 per cent owned by Caracol Television.

 

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