Smart traffic management tech deployed at Peachtree Corners

In addition to uncovering patterns, ITC’s solution can create traffic simulations across intersections and corridors where the software is deployed. Here, traffic controllers and city managers will be able to see real-time object-driven visualisation and simulation with a geographic overlay and to create countless theoretical traffic scenarios for the software to solve.

Through its proprietary algorithms, it can also manage traffic based on a city’s specific goals, whether that be to limit carbon emissions and improve sustainability or provide general traffic management, prioritise pedestrians or public transit and more.

“Our software not only learns and adapts traffic signals and patterns in real-time, but also has the capability to manage traffic to prioritise certain categories of road users,” said Dvir Kenig, ITC co-founder and chief technology officer. “This allows cities to manage each intersection or corridor differently based on the type of traffic they are seeing and/or time of day. If an intersection regularly has heavy pedestrian traffic, our solution can prioritise this category and will develop models for pedestrian tendencies across wait time, how long it takes to cross the street.”

As what is being called #SiliconOrchard in the metro-Atlanta region, The City of Peachtree Corners in Georgia is home to more than 45,000 residents, 45,000 jobs and an innovation hub that houses some of the world’s most disruptive technology companies. It is powered by a smart city connected infrastructure and 5G.

“According to recent studies, more than 40 per cent of traffic accidents occur in intersections, and congestion accounts for 25 per cent of car greenhouse gas emissions – with the average driver spending three days per year stuck in traffic,” said Brandon Branham, Curiosity Lab executive director. “This cost-effective traffic solution is going to be a game-changer for cities across the US. ITC’s solution gives city managers and traffic engineers the affordable tools to make our roadways safer, more efficient and thus more sustainable for everyone on the road.

“We will be able to manage intersections in real-time and can easily download a traffic report and adapt traffic signal patterns remotely, which is a huge advantage for city managers when there are major wrecks, community events and sudden surges in traffic. The ease of scalability is also impressive, which makes this even more appealing to city managers and CTOs across the country. As a city, we are excited to witness how ITC continues to improve our residents’ daily driving experience.”