Tomorrow’s transport designers present bus designs today

The design department at CNH Industrial together with Inveco Bus has collaborated with students from L’Ecole de design Nantes Atlantique (Nantes school of design) to come up with concept designs for Paris buses of the future.

Paris Bus 2035 invited the students from the School’s newly established Transport Design programme to come up with ideas of what the French capital’s buses could look like in the future.

The programme’s 15 students presented their concepts at a recent event in Nantes. The presentations put forth digital sketches, 3D models and mock-ups, which incited a dialogue between the students, academic faculty and the CNH Industrial Design.

The project was overseen by Claire d’Achon, senior industrial designer responsible for the CNH Industrial Bus product ranges, and herself an alumnus of The Nantes School of Design.

“Paris Bus 2035 challenges students to envision where transportation will be 20 years from now. We asked them to come up with something that would serve as a monument for the city, much as the red double-decker buses have come to symbolise London. We wanted them to incorporate a very French DNA in their designs which evoked attention to detail, quality and all-around luxury,” explained d’Achon.

The design team at CNH Industrial contributed to enriching the student’s understanding of bus design from the exterior structure to interiors and the services that buses can offer.

Concepts from tomorrow’s transport designers included autonomous vehicles complete with a hostess or conductor to maintain the human aspect.

Interactive windows also featured where key facts about Parisian landmarks (i.e. Eiffel Tower) appear on the window to passengers as the bus passes by.

Also interactive interior advertising spaces that react to retail locations: i.e. Louis Vuitton is paying for a hologram ad on the bus, and when you approach one of their stores, the latest ad campaign pops-up on screens on the bus.

The programme’s 15 students presented their concepts at an event in Nantes recently. The designs were presented as digital sketches, 3D models and mock-ups, which ignited a lively dialogue between the students, academic faculty and the CNH Industrial Design team.

One of the project’s participating students will be chosen for an internship position at CNH Industrial’s bus design department in Ve?nissieux, France, where he/she will work closely with Claire d’Achon and the bus design team.