Helbiz smart mobility app deployed in major Italian cities

Micromobility services company Helbiz is partnering with Italian taxi operator WeTaxi to enable users to book cars directly from its app.

WeTaxi operates in 20 Italian cities and rollout of the Helbiz service will begin in Milan, Turin, Rome and Naples.

Demand for taxis

In 2020, WeTaxi reports it supplied 23 per cent of Italian taxi demand and this is projected to rise to half of the market within the next two years. Riders using the Helbiz app will see a maximum price when booking a taxi and can use multiple payment methods and book shared routes with friends.

“Helbiz’s goal is to allow anyone to have their city at their fingertips,” said Helbiz CEO and founder Salvatore Palella. “This partnership with WeTaxi will enlarge our offering, expand our customer base and help our users make use of our entire ecosystem of services.

“WeTaxi has always been characterised for its attention to the mobility of younger people, who are often looking for accessible and smart transportation alternatives”

“In a city like Milan, a Helbiz user will be able to access micromobility, taxis, food delivery, live streaming, leasing and insurance policies directly from one app.”

There are currently 6,000 drivers signed up to WeTaxi. To book, users will be able to use their current Helbiz account to order a taxi and pay for the service using the method of their choice. The integration into the app will be released in the coming month.