Arriva’s Glimble app is powered by Moovit’s technology and provides public transport information, travel planning and mobile payment for all forms of public and shared transport country-wide.
Public transport operator Arriva Netherlands has partnered with mobility-as-a-service (MaaS) solutions provider Moovit to introduce a travel platform which aims to allows riders to plan journeys with transit operators, shared transport and micromobility providers.
The Glimble app, powered by Moovit, seeks to reduce transport “payment friction” by delivering real-time arrival information so riders know exactly when their bus or train is arriving, for the first time.
Previously, paying for public transport required riders to own the ov-chipkaart contactless card. Drivers were not allowed to accept cash payments on buses for paper tickets or from riders waiting to top-up their ov-chipkaart.
According to the companies, Arriva’s and Moovit’s nationwide initiative minimises the hassle of paying for transport with users able to validate rides with a single tap and scan of a QR code, as opposed to having to buy and top up a contactless card in advance, and “fear losing or forgetting it”.
Riders can book, pay and unlock micromobility rides with operators like Arriva B&G, Hopperpoint, and Urbee straight from the app, with more micromobility options to be added soon.
“From our vast global experience, we know that making transport journeys more convenient, accessible and frictionless increases rider satisfaction and ultimately their loyal ridership”
Moovit claims its technology combines official information from all Dutch transport agencies, as well as crowdsourced information to calculate the best route for each journey with urban mobility options like bus, rail, tram, underground, ferry, taxi, Uber, carsharing, scooters, and bikes. Riders have the ability to sort “suggested routes” via cost of the journey or by the total level of CO2.
“In a world where everyone is constantly on the move, where connectivity and accessibility are essential, you have to be flexible and nimble,” said Anne Hettinga, managing director, Arriva Nederland.
“So, in line with our aim to become the leading mobility supplier, we created Glimble by Arriva – an app that offers all mobility solutions and allows you to tailor them to your personal preferences.”
Glimble also incorporates accessibility features, empowering people across the disability spectrum to use public transportation with more assurance, reports Moovit. The app is optimised with screen reading features for low vision users, including TalkBack/VoiceOver capabilities, identifies wheelchair-accessible routes and stations, and calculates step-free routes. Glimble is also designed with optimised menus and buttons for those with hand-motor disabilities
“From our vast global experience, we know that making transport journeys more convenient, accessible and frictionless increases rider satisfaction and ultimately their loyal ridership,” added Nir Erez, co-founder and CEO of Moovit. “This is the second time we are able to launch mobility-as-a-service on a national scale, and we are honoured to work with Arriva on providing Dutch citizens with everything they need to get around more conveniently.”
As part of this partnership, Moovit is also providing Arriva with a web-based employer portal, to help companies and organisations provide their employees with budgets for commute, business and private trips through Glimble. Employers can view historical business trips of each employee and can view and allocate additional funds to employees if they wish.
In this initial release, Moovit said Glimble will be available in the Netherlands, and will be expanded to include Belgium and parts of Germany to help make cross-border journey planning and payment more efficient.