Partnership to create digital signage solution for public and private spaces

Digital infrastructure specialist Quantela is partnering with boutique outdoor advertising company Liquid Outdoor to create a complete digital signage solution.

As part of the deal, Liquid will become one of Quantela’s preferred digital advertising partners for future US smart city-based projects.

Income generation

Liquid has a suite of digital billboards, place-based media, street furniture and digital interactive smart kiosks that enable public and private spaces to generate ancillary income. Quantela will supply full programme management and the technology platform to manage and monitor data captured across Liquid’s digital US lifestyle portfolio.

Quantela offers an outcomes-based business model (sometimes called outcomes-as-a-service – OaaS) through the digitisation of urban infrastructure and technologies such as digital advertising, smart lighting, smart traffic, and digital citizen services.

“In this case, our platform adds value for the commercial developers, the advertisers and the citizens and visitors engaging with the digital kiosks” 

With support from key investor Digital Alpha, Quantela will additionally provide the initial $15m capital required for the project – and further expansion opportunities – which will be returned through shared advertising revenue over the term of the deal.

The data and analytics generated by the Quantela platform will help to drive environmental efficiencies, reduce operational costs, and unlock new revenue opportunities along the lifestyle network.

“At Quantela, our data-driven solutions are focused on driving greater economic, social and environmental benefit for all. In this case, our platform adds value for the commercial developers, the advertisers and the citizens and visitors engaging with the digital kiosks,” said Amr Salem, chief executive officer, Quantela.