Greater Lynchburg Transit launches account-based ticketing

“This launch represents a major step forward in making transit in Lynchburg easier, faster, and more accessible,” said Josh Moore, general manager at GLTC. “With FlexFare, our riders can simply tap and ride, knowing they’ll always pay the best fare available. By offering multiple payment options, and including retail locations for cash loading, we’re making sure everyone in our community can take advantage of a modern, convenient transit system.”

Riders can use the FlexFare app or Transit app, tap a FlexFare smartcard, or load funds through a secure online web portal. For added accessibility, riders can also add value to their accounts with cash at select retail locations. Through the web portal, riders can link their card to an account, view travel history, manage balances, and ensure they receive the correct fare or discount.

The new FlexFare system supports GLTC’s mission to deliver reliable, affordable mobility while removing barriers to transit use for both everyday and occasional riders.

“Account-based ticketing removes complexity for riders and gives agencies the flexibility to deliver fair, inclusive pricing,” said Brian Zanghi, CEO at Masabi. “With the launch of ABT with fare-capping, smartcards, and app-based payments, GLTC is ensuring that riders benefit from the most convenient and accessible fare system possible, one that supports fast boarding, reduces friction, and guarantees the best price every time.”

The deployment is powered by Masabi’s Justride platform, delivering a single, cloud-native back office that supports account-based ticketing, mobile ticketing, smartcards, and retail cash loading through one integrated system. The project was delivered in partnership with Systrans, an Equans company, continuing a successful collaboration announced during the initial contract award.