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Orléans Métropole rolls out open payment ticketing system
System allows riders to use their bank cards, smart phones or other connected devices to pay for their journeys on buses and trams in French city of Orléans.
Orléans Métropole has presented its new open payment ticketing system on public transport in the city of Orléans in France.
Deployed by Kuba, its long-standing ticketing technology partner, in partnership with La Banque Postale, the ticketing system means bank cards will now be accepted on the bus and tram networks.
Compatible validation terminals
Orléans Métropole reports it anticipates “significant adoption” by occasional users of public transport and visitors to the city. Open payment compatible validation terminals, integrated with new ticketing software, have been deployed on all vehicles in order to offer passengers a quick and simplified journey.
“Open payment allows regular transport users and visitors to pay for their journeys with their bank card, smartphone or connected watch,” said Romain Roy, vice president of mobility and transport at Orléans Métropole. “By simplifying the lives of travellers, its introduction represents an important step towards encouraging more use of public transport.”
The solution will be put into service this month to allow passengers to use their bank card, whether physical or on mobile, as a transport ticket. By tapping their card or device on the new Kuba validators, they will be able to enjoy a seamless journey, benefiting from fares that are automatically adapted to their route.
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La Banque Postale, through its subsidiary eZyness, allows travellers to pay by bank card for their single tickets and their subscriptions, on the various channels available: physical machines; total power exchange (TPE); digital reservation platform; or directly in a mobility situation with open payment. Through an integration with payment service provider Littlepay, it acts as Kuba’s ticketing partner for the acquisition and distribution of multi-channel collection flows.
The payment solution, based on NFC contactless technology, simplifies the lives of users. Invoicing occurs afterward: the most advantageous fare for the user is then applied, depending on the combination of journeys taken.
“By simplifying the lives of travellers, its introduction represents an important step towards encouraging more use of public transport”
Kuba won the opportunity to deploy open payment on the TAO network (Orléans) after a competitive tender process.
Kuba took on the two challenges posed by the project: a tight deadline for the implementation of open payment and temporary co-existence with the ticketing platform already in place to manage the end of life of the magnetic ticket.
For Orléans Métropole, it is vital that the TAO network offers users a diversity of payment methods during the transition to open payment, which opens a new era where bank cards and mobile phones become a simple means of paying for trips.
Established for more than 30 years in Besançon, Kuba specialises in the development of integrated ticketing solutions for public transport with the aim of simplifying the payment and validation of transport tickets for travellers. The ticketing technology partner claims more than 90 urban and interurban transport networks are equipped by Kuba in France.
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How does open payment improve user experience on Orléans public transport?What technology enables contactless payment on Orléans buses and trams?How does the system adapt fares based on passengers' travel routes?What role does La Banque Postale play in the ticketing solution?How does Kuba manage the transition from magnetic tickets to open payment?
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