City of Bilbao will be the launch operator initially piloting EMV contactless ticketing on its urban bus service
Masabi, a provider of software-as-a-service (SaaS) ticketing and payments to public transport, announced at Smart City Expo in Barcelona that it is adding new contactless EMV ticketing capabilities to its Justride fare collection platform.
According to Masabi, this new component of its platform makes using contactless payment cards to tap to travel available to authorities and operators of all sizes around the globe.
The city of Bilbao will be the launch operator initially piloting on its urban bus service, Bilbobus and working in conjunction with Masabi’s Spanish partner Gertek, an integrating company in solutions that allow progress in the digital transformation of mobility.
The company said its approach to fare collection can be enabled efficiently with the cloud-based system reducing the cost of running and maintaining expensive IT infrastructure. The system can also be configured to meet customers’ specific fare and policy requirements, including rules such as entitlements, fare capping and best fare finding.
“As a city we are focused on promoting new forms of mobility, as well as deploying innovative technology to improve the passenger experience”
The new system includes an account-based back office with a dedicated management suite enabling Bilbobus staff to perform a variety of customer service and administrative tasks, according to Masabi.
The Bilbao deployment will use contactless EMV validation devices across buses used in the pilot, providing Bilbobus with rich data insights as well as helping reduce dwell times, improving journey times for all.
“As a city we are focused on promoting new forms of mobility, as well as deploying innovative technology to improve the passenger experience on our existing network,” said Alfonso Gil, councillor in the area of mobility and sustainability of Bilbao.
“We are excited to be the world’s first city to deploy this innovative Masabi solution and look forward to the response from our passengers.”
The Justride platform is already in use with some 40 transport authorities and operators around the globe including in major cities such as New York, London, Las Vegas, Los Angeles, Boston, Sydney and for Lurraldebus in Spain.
“As the world becomes increasingly urban, residents and visitors expect their commute to be as easy and simple as possible, added Sapan Shah, vice president, enterprise partnerships, Mastercard.
“Having worked with Masabi to bring Mastercard transit solutions to many cities across the globe, we are excited to see a next generation of mobility services taking shape.”
Justride, unifies account-based and pre-pay ticketing into a single configurable solution. Its SaaS architecture, ‘mobile first‘ approach, and bring your own ticket (BYOT) philosophy, allows transit providers to deliver innovation quickly, while increasing efficiency and data insights, said Masabi.
In a separate announcement at Smart Cities World Expo, Empresa Municipal de Transportes de Madrid (EMT Madrid) is to pilot mobile ticketing on the Airport Express bus, connecting central Madrid with Barajas International Airport in collaboration with Mastercard, Santander and Masabi.
The system will allow passengers to download an EMT branded app onto their smartphones and purchase tickets which are displayed on screen as a dynamic and encrypted barcode. These tickets are then scanned using readers which will be deployed on the buses.
For passengers, it removes the hassle of having to carry cash, making buying a ticket simple for both locals and tourists. The app will be available both in English and Spanish.
For more Smart City Expo World Congress news from Barcelona, go to SCEWC18