The project is one of a series from out-of-home media owner, Clear Channel, that seeks to make a difference and benefit the environment, as well as local communities.
A new “living-roof” helping to promote biodiversity and enhancing air quality has been installed on a prominent bus shelter in the UK seaside city of Brighton.
Located on Marine Parade, the bus shelter’s roof features a variety of Sedum plants, well known for enhancing air quality, promoting biodiversity and thriving well in shallow soil.
Brighton & Hove City Council partnered with out-of-home media owner Clear Channel for the project.
Each Sedum plant has been planted in an upcycled plastic bottle, all of which were recovered from the nearby beach by Clear Channel.
The new beach cleaning initiative, conceived by Clear Channel, aims to improve local seaside communities, with assistance provided by Brighton & Hove’s own city clean team.
Hoye’s Home & Garden, a local garden centre, helped to choose and supply the most beneficial plants for the local environment. Creative signage expert Russells was responsible for the build of specially designed shelter.
“We will continue to work closely in partnership with Clear Channel to support projects which benefit our local community and protect our local environment”
The initiative, wholly funded by Clear Channel, has also supported a formally homeless Brighton resident back into employment, with the help of YMCA Brighton’s Evolve project. They’re one of three formally homeless people now employed by Clear Channel.
“This initiative by Clear Channel is very welcome and complements the work the council is already doing to raise public awareness of environmental issues and of the dangers to the plastic waste. It is particularly pleasing that through this project, a formally homeless person gained full time employment and is now working for the company based in Brighton & Hove,” said councillor Anne Pissaridou, chair of the environment, transport and sustainability committee at Brighton & Hove City Council.
“We will continue to work closely in partnership with Clear Channel to support projects which benefit our local community and protect our local environment.”
The project is part of a series of projects from Clear Channel that seek to make a difference and benefit the environment, as well as local communities.
“This project will not only help reduce the amount of plastic on our beaches and in oceans, and improving the seaside environment, it will also be supporting some of the most vulnerable in our society,” added Will Ramage, joint managing director at Clear Channel.
“We are creating real jobs that make a difference and will be exploring opportunities to scale up this initiative nationwide in the future.”
You might also like: