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Mobility on-demand service rolls out in France

The service covers a business and residential area of approximately 50 km², which includes the university campus, the airport and several hospitals

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The on-demand KE'OP service is based around 10 class V Mercedes Benz vans
The on-demand KE'OP service is based around 10 class V Mercedes Benz vans

Keolis has introduced a new, shared on-demand mobility service in the French Bordeaux metropolitan area.

 

Its KE’OP service covers an area of approximately 50 km² which includes the university campus, the airport and several hospitals as well as providing connections to the public transport network of the metropole, notably tram lines A and B.

 

Five Euro fixed price

 

The new 100 per cent digital service is available for a fixed price of 5 euros regardless of the distance of the journey within the dedicated zone. It is available from 6am to 9pm, Monday to Saturday.

 

To develop this new service, based around 10 class V Mercedes Benz vans, Keolis said it has drawn on its expertise in real-time, on-demand transport services already being operated in Australia (suburbs of Sydney) and the US (Orange County). It has also been supported through its partnership with start-up Israeli-American company, Via, which developed the app.

 

Keolis plans to invest in the new service over a period of 18 months to demonstrate the relevance of this new mode of travel in developing existing public transport networks in areas of medium population density.

“More and more cities are looking for innovative solutions to complement and improve existing public transport offers"

Due to its zonal coverage and real-time operation, the company claims the service provides a better response to the changing mobility requirements of users. The design of the vehicles and the algorithms being used delivers more efficient journeys – through optimising the pick-up and drop-off points for passengers – thus helping to reduce the overall cost of the service.

 

“This new shared mobility offer, on-demand and dynamic, is truly a new mode of transport, which should enable us to better meet the needs of transport authorities in areas where density does not justify the installation of major transport network lines,” said Jean-Pierre Farandou, executive chairman of Keolis Group.

 

“With KE’OP, Keolis offers everyone an innovative transport service on-demand, a real alternative to the individual car.”

 

Residents, students and employees of Bordeaux will be able, through the KE’OP app, to book a journey in a few clicks. They will be able to log on and choose their pickup and drop-off points. In return, the app indicates the most convenient pick-up point near their indicated address and gives a waiting time and the final drop-off point. The trips can be booked in advance or at the last minute.

 

Multi-modal shift

 

The flexibility offered by this new mode of transport adds another element to the multi-modal offer for passengers, according to Keolis. These shared journeys and the anticipated modal shift will help to reduce urban congestion and ultimately lessen the impact on the local environment.

 

“Via technology optimally integrates dynamic shuttle networks with public transport infrastructure all over the world, from Singapore to New York, reinventing shared mobility with a practical, cost-effective and environmentally friendly solution on demand,” added Clara Fain, financial director of Via.

 

“More and more cities are looking for innovative solutions to complement and improve existing public transport offers. We are delighted to join forces with Keolis to launch this revolutionary service in the western Bordeaux region.”

 

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