Smart cities tech preview in Amsterdam

The event will showcase disruptive tech across numerous categories, including augmented and virtual reality, wearables and robotics

CES Unveiled Amsterdam takes place at the historic Beurs van Berlage in the city
CES Unveiled Amsterdam takes place at the historic Beurs van Berlage in the city

Breakthroughs in smart cities and the Internet of Things (IoT) will take centre stage at the first ever CES Unveiled Amsterdam.


CES Unveiled is organised by the Consumer Technology Association (CTA), which hosts the annual global technology event, CES, in Las Vegas. This year it has added Amsterdam to the established line-up of pre-CES events which also take place in Paris, New York and Las Vegas.


The Unveiled series aims to provide media, technology companies and key industry influencers with an opportunity to gather in cities around the world and showcase their latest innovations ahead of the main show.


More than 450 technology executives are slated to attend the Amsterdam event, which takes place on 26 October at the historic Beurs van Berlage building in the city centre.


“The level of excitement CES Unveiled Amsterdam has received from the region is unprecedented,” said Gary Shapiro, president and CEO, Consumer Technology Association.


“The Netherlands is the European leader in smart cities initiatives, and the country’s commitment to tech innovation has transpired through the increase in Dutch start-up numbers at CES, which increased dramatically from three in 2016 to 24 in 2017. I look forward to seeing what breakthroughs will be on display at this inaugural event.”


Budding start-ups from throughout the region will highlight their latest smart cities and IoT innovation at a dedicated marketplace. Attendees, including top tier media, key influencers, buyers and industry affiliates, will have the opportunity to interact with disruptive tech across numerous product categories, including augmented and virtual reality, wearables, robotics and more.


StartupDelta, led by Prince Constantijn of the Netherlands, is partnering with CES Unveiled Amsterdam to bring the region’s most innovative start-ups to the event. It plans to continue to grow the number of start-ups from the country participating in Eureka Park, the flagship start-up destination at CES, in January.


CES Innovation honourees from the Netherlands and surrounding regions, including Belgium, Denmark, Germany, Sweden and UK, will be announced at CES Unveiled Amsterdam and their products displayed during the event’s networking reception and tabletop exhibition.


CES Unveiled Paris takes place on 24 October at Palais Brongniart and Unveiled New York on 9 November at the Metropolitan Pavilion. The main CES show will take place 9-12 January 2018 in Las Vegas.


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