Uber riders in Denver will be able to select a new “transit” option, displayed next to other available transportation options
The Regional Transportation District (RTD) in Denver, Colorado, is set to be the first agency to offer public transport mobile ticketing within the Uber app using Masabi’s Justride SDK platform.
Uber riders in Denver will be able to select a new “transit” option, displayed next to other available transportation options and will then be able to plan their transit journey with real-time information, and step-by-step directions.
In addition, Uber and RTD will soon be offering the ability to purchase transit mobile tickets directly in the app, powered by Masabi’s Justride mobile ticketing SDK.
Masabi introduced mobile ticketing services for RTD in 2017 with the RTD mobile tickets app and this new functionality will further enhance the rider experience, enabling more seamless and convenient journeys.
The Justride SDK allows urban mobility providers, like journey planners and bike- and ride-sharing services, to integrate mobile ticketing into their applications.
According to Masabi, the deployment will help Uber users to more easily discover and access public transit services, while also making multimodal journeys using shared private and public transit options easier and more accessible.
“Uber paved the way for a new paradigm in urban mobility, and we’re tremendously excited to power seamless connectivity between Uber’s options and public transit"
“At Masabi, our mission has always been to make it quicker and easier to get around cities using a range of transit options and we’re delighted to be working with our partner Uber to deliver our first joint deployment with RTD,” said Brian Zanghi, CEO of Masabi.
“Uber paved the way for a new paradigm in urban mobility, and we’re tremendously excited to power seamless connectivity between Uber’s options and public transit, reducing the number of private cars on the road and enabling more on-demand transportation.”
Multimodal journeys, combining public transit and private ride-share options, are reportedly a popular choice among riders, with a 2018 Masabi survey finding 35 per cent of people with access to public transit combine it with ride-sharing on at least an occasional basis.
Masabi provides software-as-a-service (SaaS) ticketing and payments to public transport agencies of all sizes around the globe. It claims to have more than 50 clients across four continents, from the largest agency in the US to the smallest bus operator.
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