Led by Belfast City Council, the Augment the City competition supports local SMEs to explore the future role of immersive technologies in visitor experiences.
At a glance
Who: Belfast City Council; Belfast Region City Deal.
What: Belfast has unveiled the three winning immersive tech prototypes that could enhance the visitor experience at tourism venues as part of the Augment the City competition.
Why: The city wants to explore the use of AI, augmented reality (AR) and other emerging immersive technologies in visitor experiences, as well as support SMES and entrepreneurs.
When: The goal is that the landmark public space Belfast Stories, expected to open by 2030 on Royal Avenue, will incorporate these types of innovations to make it a truly global destination.
Three immersive tech prototypes that could enhance the visitor experience at Belfast tourism venues have been unveiled by as part of the Augment the City competition.
Led by Belfast City Council and funded by the Belfast Region City Deal, Augment the City supported local SMEs to explore the future role of immersive technologies in visitor experiences.
The £575,000 Challenge Fund provided a range of funding, skills development and business support to people working in Belfast’s innovation and creative industries sectors to help build their capacity in using and exploring emerging technologies.
Marking the final stage of the competition, the three successful companies that received £100,000 towards developing their prototypes, unveiled these and shared insights on what they could offer to local tourism and heritage organisations. They are:
The industry event also saw the announcement of the major new Belfast Region City Deal Challenge programme. Full details will be available in the coming months.
Welcoming participating SMEs, tourism and heritage organisations and others to City Hall, deputy lord mayor of Belfast, councillor Paul Doherty, said: “I’m delighted to attend this Augment the City ‘Celebrations and Insights’ industry event to hear more about this fantastic competition over the last 18 months and see the final three companies’ exciting immersive tech prototypes, designed to enhance the visitor experience at tourism attractions like Belfast Stories.
“Augment the City encouraged innovators to explore how tech can revolutionise our tourism experiences. It’s our goal that Belfast Stories, our landmark public space, visitor experience and creative hub which is expected to open by 2030 on Royal Avenue, will incorporate these types of innovations to make it a truly global destination.”
“It’s about encouraging our SMEs and entrepreneurs to adopt digital technologies to support them on their own journey of success”
Dr Adrian Johnston, chair of the Belfast Region City Deal’s Digital Advisory Board and innovation commissioner for Belfast added: “Augment the City has been funded through the Digital Pillar of Belfast Region City Deal, with additional contributions from Belfast City Council. First and foremost, it’s about supporting collaborative innovation across sectors for local economic and social impact.
“And it’s about encouraging our SMEs and entrepreneurs to adopt digital technologies to support them on their own journey of success. From what we’ve seen from all the companies involved in Augment the City, there are some truly exciting concepts here that have the potential to go global.”
More information on Augment the City can be found at www.smartbelfast.city.
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