City attractiveness as a new measure of urban success

Sunset over Madrid: the Worldwide Observatory for Attractive Cities argues that urban prosperity is now driven less by geography and more by human choice
As cities compete in an increasingly mobile talent economy, Professor José Antonio Ondiviela, director, Citizen-Centric Intelligent Cities Research Institute, Universidad Francisco de Vitoria, explains why urban success factors must now consider how magnetism, liveability and affordability shape where people choose to live and work.
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