Ubirider’s mobility-as-a-service platform allows Trevo to integrate and combine transit options, including buses, trains, ride-share, scooters, and parking.
Évora is the first city in Portugal to offer contactless payments on its public transit network, following adoption of Ubirider’s digital platform, Pick.
The collaboration between the city’s public transport service operator Trevo (Transportes Rodoviários de Évora), Ubirider and Mastercard means riders can make contactless payments on board buses with contactless cards, smartphones or smartwatches.
Ubirider’s mobility-as-a-service (MaaS) platform, Pick, allows Trevo to integrate and combine means of transport and mobility, including buses, trains, ride-share, scooters, and parking.
Users have access to the Pick Hub app, which allows them to plan their trips with more options, pay and use their digital tickets with simplicity. According to Ubirider, Pick also includes features and tools for transport service providers that “guarantee more seamless operations”, access to information and payments.
Through use of Pick, public transport operators and cities can make a rapid migration to a management and ticketing system that encourages greater use of public transport using digital and contactless means.
“Improving mobility is essential for cities in the interior of the country, such as Évora, to retain and attract residents and tourists”
To satisfy the demand for more and better public transport options, Trevo set out to achieve three main objectives for the public transport in the city of Évora: attract and retain more passengers; reduce the use of cars in the city to free up space for pedestrians, commerce, and restaurants; and reduce the city’s carbon footprint. Trevo reports that it considered the Pick platform as key to achieving these goals.
Through the Pick Hub app, both citizens and tourists have access to real-time information to plan journeys and make easier use of Évora’s public transport services, as they can use digital ticketing to avoid waiting in lines to buy tickets or passes.
During journeys, riders can receive real-time information about transport timetables, bus locations, estimated times of arrival, and more, making the public transport service more predictable and reliable. The elimination of cash payments also streamlines the boarding and deboarding process.
“It is incredibly satisfying to see the realisation of our goal – making Trevo the most modern digital platform for public transport management in Évora, as well as offering our users a simple and convenient process to purchase transport tickets and pay by digital or contactless means.” said Pedro Deus, CEO of Trevo.
“Improving mobility is essential for cities in the interior of the country, such as Évora, to retain and attract residents and tourists. The Ubirider platform represents the disruption of the old way of dealing with processes that we were used to. However, today I can say that the transition was smooth, safe and rewarding.”
“Our focus is improving transportation – not only to make the experience of using it significantly better, more integrated and simpler for individuals, but also to empower cities and transport operators to gain valuable insights”
Mastercard supported Trevo and Ubirider from the beginning of the project to create the first all-digital public transportation network in Portugal.
The Pick Insight “back-office” collects real-time information, stored in the cloud, of vehicle and travellers’ flow, enabling public transport operators to efficiently and digitally manage operations, ticketing, sales and payments, claims Ubirdier, supported by cost-effective and powerful infrastructure: smartphones and cloud technology.
“Our focus is improving transportation – not only to make the experience of using it significantly better, more integrated and simpler for individuals, but also to empower cities and transport operators to gain valuable insights about how their transport networks are being used, so that, with agility, they can make adjustments to better meet the needs of citizens, businesses and environmental sustainability,” added Paulo dos Santos, founder and CEO of Ubirider.
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How does Ubirider’s Pick platform integrate multiple transport modes effectively?What benefits do contactless payments bring to Évora’s public transit system?How does real-time data improve public transport operations and user experience?In what ways does Pick Hub app reduce reliance on private car usage?How does Mastercard support contribute to the digital transformation of transit?